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Quad-City Times
News · The Quad-City Times is a daily morning newspaper based in Davenport, Iowa, and circulated throughout the Quad Cities metropolitan area (Dave...
The Waterloo-Cedar Falls Courier
News · The Waterloo-Cedar Falls Courier is a daily afternoon newspaper published by Lee Enterprises for people living in Waterloo and Cedar Falls, ...
The Daily Iowan
News · The Daily Iowan is an independent, 6,500-circulation student newspaper serving Iowa City and the University of Iowa community. During the 20...
Iowa State Daily
News · Employing more than 200 students over the course of a year, the Iowa State Daily Media Group is an independent, student-run, non-profit org...
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The Wichita Eagle
News · The Wichita Eagle, in print and online as Kansas.com, is the leading and essential source for news, information, commentary, and advertising...
Kansas State Collegian
News · The Kansas State Collegian is the weekly newspaper at Kansas State University in Manhattan, Kansas. Its content is reported, edited, and pro...
The University Daily Kansan
News · Since 1904, the University Daily Kansan has been the student news source of the University of Kansas. We publish at kansan.com as well as on...
Messenger-Inquirer
News · The Messenger-Inquirer publishes seven days a week and is the primary daily newspaper serving Daviess, Hancock, McLean, Muhlenberg and Ohio ...
Richmond Register
News · The Richmond Register is a three daily newspaper based in Richmond, Kentucky, and covering Madison County. It publishes Tuesday, Thursday an...
South china morning post(SCMP)
News · The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Ali...
The Daily Reveille
News · The Daily Reveille has been since 1887 the student newspaper at Louisiana State University in Baton Rouge, Louisiana. It prints once a week...
Kennebec Journal
News · The Kennebec Journal is a six-day morning daily newspaper published in Augusta, Maine. It is owned by MaineToday Media, which also publishes...
morning sentinel
News · The Morning Sentinel is an American daily newspaper published six mornings a week in Waterville, Maine. It is owned by MaineToday Media. The...
Digital Insurance
News · Digital Insurance is the essential resource for senior executives leading the digital transformation of the insurance industry. Across event...
Employee benefit news
News · Employee Benefit News (EBN) is the primary media resource for decision makers in the worlds of employee benefits, human resources and workpl...
The Bond Buyer
News · The Bond Buyer is the only independent information resource serving the entire municipal finance community. Its comprehensive paid-subscript...
American Banker
News · American Banker is the essential resource for senior executives in banking and financial services, keeping its users updated on vital develo...
Accounting Today
News · Accounting Today is the leading information resource for public accountants – serving the community of professionals who provide tax prepara...
The Virginia Gazette
News · The Virginia Gazette was the official newspaper of Virginia, printed in Williamsburg from 1736 until 1780. When the capital of Virginia move...
Politico
News · POLITICO is the global authority on the intersection of politics, policy, and power. It is the most robust news operation and information se...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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