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Good Inside
Education · Join clinical psychologist and mom of three Dr. Becky Kennedy on her weekly podcast, as she takes on tough parenting questions and delivers ...
Zane and Heath: Unfiltered
Health · Zane and Heath: Unfiltered is a weekly podcast from YouTube sensations; Zane Hijazi and Heath Hussar, two uneducated Florida boys with stron...
The Way I Heard It
Advertising · In The Way I Heard It, Mike Rowe gives a different take on a variety of topics—from pop culture to politics, history to Hollywood, each myst...
Two Hot Takes
Entertainment · Join host Morgan Absher and her team of co-hosts as they scavenge Reddit, listener write-ins, and the rest of the internet to give their hot...
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Candace Owens
News · Candace Owens holds nothing back in her brand new show as she takes on the political and cultural issues of the day. Featuring deep dives, i...
The Dollop
Entertainment · Comedians Dave Anthony and Gareth Reynolds picks a subject from history and examine it....
The FOX
Entertainment · Each week, Emily Compagno – Co-Host of Outnumbered on The FOX News Channel - will be joined by a team of FOX News Digital true crime reporte...
The Girl in the Blue Mustang
Entertainment · When 18-year-old Michelle O’Keefe is found murdered in her shiny new blue Mustang in a California park and ride, investigators encounter a c...
Making Space
Advertising · Where do you draw your strength? Join TODAY’s Hoda Kotb as she continues on a journey of self-discovery and exploration of the resilience of...
Michelle Obama: The Light Podcast
Society · Upon the release of her second bestselling book The Light We Carry: Overcoming in Uncertain Times, former First Lady Michelle Obama set out ...
This Is Actually Happening
Entertainment · What if your mother left to follow a cult… or you woke up in a morgue… or if your boat got caught in a storm and began to sink -- what would...
Bear Brook
Entertainment · Jason Carroll is serving life in prison for a murder he says he didn’t commit. The only evidence against him? His own taped confession. More...
Onward
Entertainment · Legendary entertainer Rosie O'Donnell shares her take on fame, family and fun from her vantage point at 60. Onward Folks! We have no other c...
The Art of Being Well
Health · Leading functional medicine expert and best-selling author Dr. Will Cole has consulted thousands of people around the world on their health ...
Give Them Lala
Entertainment · Every day is a brand-new beginning for Lala Kent. Get to know the actress, singer, TV personality and entrepreneur, as she dives deep into r...
This Is Important
Entertainment · Adam Devine, Anders Holm, Blake Anderson, and Kyle Newacheck seriously discuss some very important topics....
Drama Queens
Entertainment · Take yourself back in time...back to high school. The ups and downs, the loves the losses, the struggles the triumphs, being together with y...
Distractible
Entertainment · The Distractible podcast with Mark Fischbach, Wade Barnes, and Bob Muyskens is a space to have thoughtful discussions about funny, out there...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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