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723 brands found

Greenwood Commonwealth

News · Local news has been the heart and soul of the Greenwood Commonwealth since it first started publishing in 1896.We continue to work diligentl...
Active in Mississippi
Offers 8 advertising channels

Northeast Mississippi Daily Journal

News · The Northeast Mississippi Daily Journal is the largest daily newspaper in northeast Mississippi. It was first published in 1872. It is based...
Active in Mississippi
Offers 11 advertising channels

Sun Herald

News · Launched as a weekly newspaper in Biloxi in 1884, the Herald expanded to the new city of Gulfport in 1905 and, in 1934, became the afternoon...
Active in Mississippi
Offers 10 advertising channels

St. Louis Post-Dispatch

News · The St. Louis Post-Dispatch is a major regional newspaper based in St. Louis, Missouri, serving the St. Louis metropolitan area. It is the l...
Active in Missouri
Offers 8 advertising channels
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Billings Gazette

News · The Billings Gazette is a daily newspaper based in Billings, Montana that primarily covers issues in southeast Montana and parts of northern...
Active in Montana
Offers 9 advertising channels

Daily Inter Lake

News · The Daily Inter Lake is a daily newspaper based in Kalispell, Montana, the seat of Flathead County. It was founded in the former town of Dem...
Active in Montana
Offers 10 advertising channels

Flathead Beacon

News · Founded in 2007 and based in historic downtown Kalispell, the Flathead Beacon is an award-winning newspaper devoted to delivering thought-pr...
Active in Montana
Offers 9 advertising channels

Independent Record

News · The Independent Record (often abbreviated to IR) is a daily newspaper printed and distributed in Helena, Montana. The newspaper is part of t...
Active in Montana
Offers 9 advertising channels

The Missoulian

News · The Missoulian is a daily newspaper printed in Missoula, Montana, United States. The newspaper has been owned by Lee Enterprises since 1959....
Active in Montana
Offers 9 advertising channels

Montana Standard

News · The Montana Standard is a daily newspaper serving Butte, Helena, and Bozeman. It was founded in 1928 after a merger between the Anaconda Sta...
Active in Montana
Offers 9 advertising channels

Grand Island Independent

News · The Grand Island Independent is a newspaper published in Grand Island, Nebraska. The Independent is published seven days a week but does not...
Active in Nebraska
Offers 7 advertising channels

Kearney Hub

News · The Kearney Hub is a daily newspaper published in Kearney, Nebraska, United States, and is the primary newspaper for south-central region of...
Active in Nebraska
Offers 8 advertising channels

Lincoln Journal Star

News · The Lincoln Journal Star is an American daily newspaper that serves Lincoln, Nebraska, the state capital and home of the University of Nebra...
Active in Nebraska
Offers 10 advertising channels

Omaha World-Herald

News · The Omaha World-Herald is a daily newspaper in the midwestern United States, the primary newspaper of the Omaha-Council Bluffs metropolitan ...
Active in Omaha, NE
Offers 8 advertising channels

Star-Herald

News · The Star-Herald, one of Nebraska's most honored daily newspapers, has a circulation of more than 16,000 and publishes every day of the week ...
Active in Nebraska
Offers 7 advertising channels

York News-Times

News · The York News-Times is a daily newspaper published in York, Nebraska. It is the newspaper of record for York County and surrounding counties...
Active in Nebraska
Offers 7 advertising channels

Daily Nebraskan

News · The Daily Nebraskan, established in 1871 as the Monthly Hesperian Student, is the student newspaper of the University of Nebraska–Lincoln. A...
Active in Nebraska
Offers 8 advertising channels

Elko Daily Free Press

News · Elko Daily Free Press is a five-day-a-week newspaper with news coverage of local and surrounding communities.Lee Enterprises, Inc. is a publ...
Active in Nevada
Offers 10 advertising channels

Nevada Appeal

News · The Nevada Appeal is a twice-weekly newspaper published in Carson City, Nevada, by Pacific Publishing Company.The Nevada Appeal was first pu...
Active in Nevada
Offers 8 advertising channels

Concord Monitor

News · The Concord Monitor is the daily newspaper for Concord, the state capital of New Hampshire. It also covers surrounding towns in Merrimack Co...
Active in New Hampshire
Offers 10 advertising channels
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Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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