Audience Finansavisen (paper) - The Norwegian Financial Daily

The norwegian affluent consumers!

Finansavisen is the newspaper Norwegian top executives start the day with!

The readers are innovators and opinion leaders. They hold senior positions in the private sector in Norway, and have large networks, and several board positions in other companies.

Finansavisens readers have the highest incomes, the largest consumption and are concerned with quality and exclusivity.

This makes them the target group in the country with the greatest influence both in the consumer market and in the business communitys purchases and investments.

Gender distribution

Women
28%
Men
72%

Residence

Source: Kilde: Forbruker & Media 2024/1 - 12+
Greater Oslo
44%
Eastern Norway excluding Greater Oslo
23%
Western/Southern Norway
25%
Mid- / Northern Norway
8%

Age

Source: Kilde: Forbruker & Media 2024/1 - 12+
Under 19 years
3%
20 - 29 years
20%
30 - 39 years
16%
40 - 49 years
13%
50 - 59 years
20%
60 - 69 years
15%
70 years +
13%

Highest completed schooling

Source: Egen undersökning
Primary school
7%
High school
24%
University
69%

Personal annual income

Source: Undersøkelse: Forbruker & Media '24/1 - MGI
750 000 - 999 000 NOK
15%
1 000 000 - 1 499 000 NOK
16%
1 500 000 + NOK
5%

Household annual income

Source: Undersøkelse: Forbruker & Media '24/1 - MGI
0 - 750 000 NOK
34%
750 000 - 999 000 NOK
16%
1 000 000 - 1 499 000 NOK
25%
1 500 000 + NOK
25%

The Decision-maker INDEX (100 = average norwegian population)

Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Top manager / CEO
417
Middel manager
220
Supervisor
81

The Opinionleader INDEX (100 = average norwegian population)

Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Food and Drinks
163
Health
129
Clothes and shoes
175
Travel / leisure
187
Cars
278
Economy
338
Own profession
176

Income INDEX (100 = average norwegian population)

Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Personal annual income 1 500 000 + NOK
352
Household annual income 1 500 000 + NOK
224