| One edition | 4 editions | |
| Coverage | 103,000 | 249,000 |
| OTS* | 103,000 | 411,000 |
| Frequency ** | 1,0 | 1,65 |
* OTS: Opportunity to see = Number of exposure opportunities. (Equivalent to the number of possible impressions)
** Number of times the same person has had the opportunity to be exposed to the content
Source: Consumer & Media '24/2 - 12+
One issue of Kapital is read by 103,000 people, and four issues are read by over 249,000 different people. This means that with an advertisement in 4 issues of Kapital, you get up to 411,000 exposure opportunities, and you have a frequency of 1,7.
