Total campaign effect

A total campaign effect survey evaluates larger campaigns that run across multiple channels. The survey shows observation, sender identification, brand association, message comprehension, and action. It also evaluates the synergy effects of one channel versus multiple channels, as well as the lift between the exposed and non-exposed groups.

There is an option to customize up to 3 questions.

Areas of analysis:

Stopping Power – observation, thoroughness
Brand Linkage – sender identification, knowledge
Engagement – overall impression, relevance, interest
Action – visit advertiser, purchase
Synergy Effects – on channel vs. multiple channels
Lift - exposed vs. non-exposed group
Attention - (added if possible)