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1074 agencies found

Broadcast Media Services Ltd

Broadcast Media Services Ltd, a prominent UK company renowned by Televisual magazine as one of the top 50 corporate video production companies, excels in diverse services such as international media t...
Active in Clifton
Offers Advertising

Threerooms Limited

Threerooms is our name and expertise is our game. Our clients reap incredible returns on investment thanks to our mastery in brand recognition, enhanced brand strategy, innovative advertising, precisi...
Active in Clifton
Offers Advertising

Marketing Concepts

Marketing Concepts is a renowned advertising agency located in Edinburgh, Scotland. With over 17 years of experience, we have consistently delivered exceptional marketing communications to our valued ...
Active in Edinburgh
Offers Advertising

BZ Marketing

For over three decades, BZ Marketing has been leveraging a diverse range of design and marketing expertise to enhance the value and reputation of our clients' brands. Based in the North West of Englan...
Active in Saltney
Offers Advertising
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Spiritmedia

Spiritmedia is the sole comprehensive independent media agency in Scotland. Philip Jones and Graham Milne founded Spiritmedia in 2002 with a shared belief in the power of total integration to yield th...
Active in Edinburgh
Offers Advertising

Loud Group

The methodology of Loud Group revolves around assisting brands in connecting with their internal audiences and promoting their accomplishments to the public. Our strong commitment lies in sustainabili...
Active in Londonderry
Offers Advertising

Steelstar Ltd

By using concepts, copywriting, and design, we provide support for your marketing plans and the introduction of new products. Our services extend to clients throughout the UK, encompassing B2C and B2B...
Active in Elstead
Offers Advertising

2g Ltd

We are a Cambridge design agency that specializes in helping you effectively communicate with your target audience. Our style is concise, modern, and simple, ensuring maximum impact across all media p...
Active in Newton Aycliffe
Offers Advertising

Contentcoms

Our goal at Content Coms is to assist clients in discovering their voice within a busy and competitive commercial environment. Established in Bristol in 2009 by renowned marketer Joanna Watchman, Cont...
Active in Northolt
Offers Advertising

Kinetic Communications

By implementing a pioneering method, Kinetic became the inaugural PR consultancy to offer a guarantee of reimbursing clients if the promised results were not achieved. This assurance has never been up...
Active in Coleshill
Offers Advertising

MM Design Limited

MM Design is a creative agency located in Sheffield that is deeply devoted to design. Our primary goal is to effectively and compellingly convey your desired information to your target audiences, rega...
Active in Killamarsh
Offers Advertising

PWD Creative Solutions Ltd

PWD Creative is an exceptional design and printing company renowned for its outstanding design expertise and top-notch printing services. Our core value lies in delivering tailored and well-informed s...
Active in Walton Summit Centre
Offers Advertising

YellowYoyo

Using defined processes and a team of talented and friendly individuals, we are able to deliver an exhilarating brand experience in a clear and concise manner – it's as straightforward as that.

With ...
Active in Bletchley
Offers Advertising

Blue Nectar Design

Blue Nectar Design is dedicated to the art of design. We believe in the power of design to shape our choices and enrich our lives. Our expertise lies in creating stunning, captivating branding and pac...
Active in Clifton
Offers Advertising

Real Public Relations Ltd

Real Public Relations is a prominent independent agency based in Scotland, renowned for its innovative approach. Since its establishment in 2000, our agency has dedicated itself to providing a public ...
Active in Strathblane
Offers Advertising

InsideOut Creative

InsideOut has a diverse range of clients, both from the beauty industry and the third sector. We excel in delivering effective brand development, web design, email marketing, direct mail, and various ...
Active in Castle Donington
Offers Advertising

Rewired PR

At Rewired, we offer specialized, high-level consultation services in communications that are complemented by an innovative and imaginative strategy towards public relations and marketing campaigns. O...
Active in Coleshill
Offers Advertising

BRAVEDOG

Bravedog employs a methodology that involves exploring innovative concepts driven by deep understanding. They collaborate closely with their clients, fostering strong connections built on embracing ch...
Active in Highworth
Offers Advertising

Shinebright Creative

Shinebright, an agency located in Leicester, has been operating since 1999. We specialize in generating innovative concepts for remarkable brands, regardless of their size. Our commitment to brand dev...
Active in Groby
Offers Advertising

RCA Ltd

RCA Limited, a distinguished executive search firm, diligently assists media companies in locating their utmost prized possession – talent.

Regardless of the realm being broadcast, content publishing...
Active in Londonderry
Offers Advertising
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What Does an Advertising Agency Do?

An advertising agency is a company that specializes in creating and delivering advertisements. Advertising agencies assist businesses and organizations in reaching their target audience and marketing their products or services. They work on everything from strategy development to creative design, media planning and buying, campaign execution, and often also measure the effectiveness of the campaigns.

What Types of Services Does an Advertising Agency Offer?

Advertising agencies offer a wide range of services to help companies reach their target audience with the marketing of their products or services.

The most common services that an advertising agency offers are:

  • Advertising Production: Creating advertising materials, such as TV commercials, radio ads, print ads, web ads, and social media ads.

  • Marketing Strategy: Developing a plan for how to reach the target audience.

  • Ad Analysis: Measuring the effect of advertising campaigns.

In addition to these basic services, advertising agencies may also offer other specialized services, such as public relations, digital marketing, influencer marketing, and branding.

How Do I Find a Good Advertising Agency?

Identify your marketing needs and goals. Search for agencies with experience in your industry or with specific services you need. Request portfolios and case studies, and consider having an initial consultation to assess the agency's creativity and understanding of your brand. Gather quotes on Ocast.com to compare prices, reviews, and industry expertise.

What Does It Cost to Hire an Advertising Agency?

The cost of hiring an advertising agency can vary significantly depending on several factors, such as the agency's size and reputation, the scope of the project, the specific services requested, and the length of the campaign or collaboration.

Here are some general guidelines:

  • Project-Based Fees: For specific projects, like an advertising campaign, agencies can charge a fixed sum based on the complexity and requirements of the project. These fees can range from a few hundred dollars to over ten to twenty thousand dollars per project.

  • Retainer-Based Fees: For long-term relationships, agencies can charge a monthly or annual retainer fee. This model provides continuous access to a range of services and can vary from few thousand dollars to tens of thousands dollars per month, depending on the scope of services.

  • Hourly Fees: Some agencies charge per hour for their services. Hourly rates can vary from fifty to hundred dollars to several hundred dollar per hour, depending on the agency's expertise and the nature of the service.

  • Performance-Based Fees: In some cases, agencies may also offer performance-based pricing, where part of the payment is tied to the campaign's results, such as increased sales or traffic.

It's important to discuss and understand the cost structure before entering into an agreement with an advertising agency. It's also good to compare quotes from different agencies to get an idea of market prices and to find an agency that fits both your budget and needs.

On Ocast, you can request and compare quotes from several different advertising agencies to get a good idea of the cost before choosing an agency.

How Does an Advertising Agency Differ from a Marketing Agency?

An advertising agency focuses more on the creation and distribution of advertising materials, while a marketing agency offers a broader service that includes market analysis, product development, pricing strategies, and overall marketing strategies. Depending on the size and resources of the advertising agency, they may also offer the same services as a marketing agency.

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