TV Advertising

Customer Obligations 
The campaign booking must be made at least two weeks before the start of the campaign. The customer will provide DW with the necessary materials and information at least one week prior to the start of the campaign. If the delivery of the TV spots is not made in time, a timely broadcast cannot be guaranteed.  
Please note that our DW (English) channel is broadcast almost worldwide. TV spots aired on this channel must have worldwide licensing rights.  
Upon booking, the client/agency authorizes DW to use the name, trademarks, logos and service marks of the client as well as recordings from the TV commercials for promotional and marketing purposes on DW's websites. 
All prices in € plus statutory VAT. Spot rates as of 11/2022. 
 
Rules and Regulations for advertising on DW 

a) Act Governing the Public Broadcasting Corporation “Deutsche Welle” dated December 16, 1997, (http://www.dw.com/downloads/36383966/dwgesetzen.pdf)
b) Deutsche Welle guidelines on advertising and sponsoring dated November 16, 2007, (http://www.dw.com/downloads/36383966/dwgesetzen.pdf, §10 Advertising and § 11 Sponsoring)
c) Advertising content, which are excluded from the procurement:


Alcohol & Substance Abuse 
Black Magic, Astrology & Esoteric 


Cosmetic Procedures & Body Modification & Optimization 
Dating, Romance & Relationships  
Downloadable Utilities 
Drugs & Supplements  
Get Rich Quick (ads that claiming to disclose lucrative business secrets to users, or offer a substantial amount of money or goods for little or no consideration) 


Grants, Scholarships & Financial Aid 
Investing, Consumer Loan  
Medicines and food supplements 
Politics 
Prizes & Competitions 


Religion, Faith & Belief 
Ring tones 
Security Equipment & Services  
Sensationalism (ads on sensational topics such as celebrity arrests, divorces or deaths as well as ads intended to shock the user) 
Sex and sexuality (sexually suggestive ads, ads relating to sexual health and reproductive medicine) 


Sexual & Reproductive Health 
Significant Skin Exposure 
Social Casino Games 
(Sports) Betting, Gambling 
Tobacco 


Video Games (Casual & Online) 
Weight Loss 
Weapons and Arms, Military 

 
 

Technical Specifications: 




Creative type 


XDCAM HD 4.2.2 Quicktime 


MXF XDCAM HD 4.2.2. 




Aspect ratio 


16:9 


16:9 




Resolution 


 full HD  
1920 x 1080 px 


full HD  
1920 x 1080 px 




Note 


TV spots must be divisible by 5, e.g. they may have a length of 30 seconds, 35 seconds and so on to fit DW’s TV schedule. The language of the TV spots must correspond with the language of the TV channel. 


TV spots must be divisible by 5, e.g. they may have a length of 30 seconds, 35 seconds and so on to fit DW’s TV schedule. The language of the TV spots must correspond with the language of the TV channel. 




 
Spot Delivery 
The title of the spot must contain the client’s name, spot name and length in seconds.