What is Ocast?
Ocast was started in 2014 by Eric Gisaeus and became the first marketplace for the Swedish media industry. Today, our platform offers a wide range of publishers, brands and ad products. Our goal is to make the advertising industry more simple and transparent - whether you’re an ad buyer or ad seller.
Ocast has been used by thousands of advertisers and we keep growing, both in Swedish and international markets.
How does Ocast work?
Ocast works partly as a match-maker. Advertisers can describe what they need help with and create a request that matches our affiliated media companies and influencers. The advertiser’s contact information is anonymous until a media company chooses to answer the request.
Ocast matches advertisers with media companies, but we also act as a search service. Advertisers can navigate through Ocast and have access to media companies’ ad products, audiences, statistics and other valuable information. Thanks to this, advertisers can search, filter and find interesting partners.
Why should I use Ocast?
If you're an ad buyer, we offer 900+ media companies and 1000+ advertising products. We have more than twenty product categories with everything from newspaper to display. Our wide range of options allow you to find advertising products that suit your needs, no matter how small or large your budget is.
If you're an ad seller, we help you to create a media kit that presents your information in the most professional way. You can design an ad page that matches your brand and target audience. This will be exposed to advertisers at Ocast and increases the chance of more business, new customers and increased profitability.