Native - Dagens Samhälle

Native opens new doors for your communication.

Native Advertising, often shortened to Native, are ads designed in an editorial style. This means they not only look like editorial content (although they are always clearly marked as "Advertisement"), but the content also strives to follow the rest of the material in the newspaper or on the site.

The native articles are published on the site and distributed through our channels, such as newsletters, social media, and there is also the possibility to publish the articles in the printed newspaper.

News - Industry Interviews - Video

Interesting people and cases published as videos along with an article – in the right context and to the right audience. The video serves as an engaging introduction to the company, while the article deepens and clarifies the message. The content can be published in the customers own channels and on social media. Rights are included.

Why Native?

Editorial ads give you as an advertiser the opportunity to tell your story in a form and context that readers recognize. Dagens Samhälle offers a uniquely credible and relevant environment for your material. You choose the content and perspective yourself, for example, tell about successful projects or solutions together with a municipality or a region. Use Native to highlight a product or service more thoroughly, showing how it can create a better, more efficient, and profitable welfare.

How does it work?

We have a studio with experienced writers and creatives who help you shape messages for our readers. A writer with extensive knowledge of the public market creates the native article together with you. It should be a story that generates high engagement among Dagens Samhälles readers, which you can be proud of and use in other contexts thereafter.

To read more about definitions of Native and Content Advertising on IAB Swedens website - Click here >

Contact us today!

Dagens Samhälle - Informa
Email: ds@informa.se
Phone: +46 8 34 03 05