Native opens new doors for your communication.

Native Advertising, often abbreviated as Native, is an advertisement that is designed in an editorial manner. This means that it looks like editorial material (although it is always clearly marked as “Ad”), and that the content aims to follow other material in the magazine or on the website. Native is part of the broader concept of Content Advertising .

The native articles are published on the site and distributed in our channels, such as newsletters, social media, and there is also the option to publish the articles in the printed magazine.

News - Studio Interviews - Video

Interesting people and cases that are published in a moving manner together with an article – in the right context and to the right target group.
The video serves as an engaging introduction to the company, while the article deepens and clarifies the message. The content can be published on customers' own channels and social media. Rights are included

Why Native?

Editorial ads give you as an advertiser the opportunity to tell your story in a form and context that readers can identify with. Dagens Medicin offers a uniquely credible and relevant environment for your material. You choose the content and perspective yourself, for example, tell about successful projects or solutions together with a municipality or a region. Use Native to highlight a product or service in more detail, show how it can create better, more efficient and profitable welfare.

How does it work?

We have a studio with experienced writers and creators who help you shape messages for our readers. A writer with extensive knowledge of the public market creates the native article together with you. It should be a story that generates high engagement among Dagens Medicin's readers, which you can be proud of and use in other contexts in the future.

To read more about definitions of Content Advertising and Native on IAB Sweden's website - Click here >