Naturkompaniet is a business and brand minted by quality, sustainability and a passion for outdoor life.
Their campaign “Gör sommaren till ett äventyr” has been awarded “Best Sound Campaign of the Year” at Guldörat.
The main mission for Captivate when the collaboration started was to define both their current and potential target group, as well as setting a strategy for how to connect the media investments to each group.
Naturkompaniets goal was to, during 2022, get new customers to visit both their physical and digital stores.
A thorough analysis of the target group was executed and laid the ground for the new media strategy: “fewer but more effective” in terms of platforms. Thereby the resources got concentrated and optimized campaign effect which generated a significant increase in gross media value ATL.
Going forward, Captivate’s mission is to continue building the Naturkompaniet brand and securing their top position on the market through media strategy, planning, and buying across outdoor, print, radio, pod and SoMe.