She Report

Do you want to learn more about the female audience?

We reach several million women every year – many of them we engage with multiple times a day. As one of Sweden’s largest media companies, we have significant power to influence. This is a privilege, but also a great responsibility. Our goal is to enrich women’s lives. That’s why we ask questions, listen, and contribute with the knowledge we possess.

She Report is a recurring report created by us at Aller Media to understand how women think, feel, and act on various current issues. Our She Reports can be a useful tool for helping you reach, understand and learn more about women in Sweden.

Previous reports:

• Maten, makten & måltiderna
• Relationer, närhet & ensamhet
• Att hitta hem
• Den ekonomiska hälsan
• Kvinnor 50+
• Hållbarhet, livsstil & identitet

Read more and download our She Reports here: https://www.aller.se/she/