Ad survey Print

Aller Media’s ad survey print evaluates the percentage of the target audience that remember seeing the ad, what they think of it, and whether they have or plan to act because of the ad. The report includes a benchmark and analysis.

The ad survey print can be based on an insert, native content or saché.

Areas of analysis:

Stopping Power – observation, thoroughness
Brand Linkage – sender identification, knowledge
Engagement – overall impression, relevance, interest
Action – visit advertiser, purchase
Attention - (added if possible)