Programmatic

We have the opportunity to set up Programmatic Guarantee (PG), Preferred Deal (PD), and Private Auction (PMP) for purchases in most DSPs, we can set up deals in for example Pubmatic, Magnite, Xandr, Adform and DV360, where ever the customer/the buyer prefers. We offer all the same formats as IO as we do for the programmatic purchases. We can also set up deals targeted towards specific contextual verticals and site-specific.

The ads are displayed in an exclusive environment where almost all of the ad impressions are delivered as 100% share of screen. We care about the advertiser having the opportunity to feel exclusive and get a combination of high viewability combined with the high share of screen that we offer. We have selected formats for Swedish and international IAB standards so that we can serve both national as well as international customers.

On a weekly basis, Aller Media's sites reach over 50% of all women between the ages of 16-79, according to Orvesto Konsument 2021: 2.

Our sites are consumed after working hours and have a peak between 19-23 in the evening, which means that Aller Media can be combined with, for example, news sites so that you as an advertiser can be present 24 hours a day.

Contact: Programmatic@aller.com for more info about deal set and other possibilities.

Gross CPM from 220 CPM