For us to be able to measure the viewability of the display ads must be 50% of the ad must be visible in the browser window for 1 second.
For us to be able to measure the viewability of video ads (Instream and outStream) must be 50% of the ad must be visible in the browser window for 2 seconds.
Click here to see which formats can viewability measurement for I / O and PG (Programmatic Guaranteed).
Third Measurement for Display and outStream can be measured by the following vendors:
- Moat
- Integral Ad Science (IAS)
- Comscore
- DoubleVerify
Third Measurement for Instream (Web TV) supported not, we will forward it possible for the IAB's recommendation, the Open Source Measurment SDK. To read more, click here.
