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Ad specifications
The material must be adapted to the advertising system Google Ad Manager (GAM) Bonnier News use out of. The clickTag variable should be used as a definition for the click-through URL in all the clickable areas in annonsen.Detta for us to measure clicks on it, and that it should be possible for AdOps to the request to change / add the destination url in efterhand.Vi then recommend the use of clickTag ie NOT to hard-code click-through URL GAM warns about the lack of proper clickTags or if there is a URL hardcoded in annonsen.clickTagen be easy for the ad server to read, use no minification or obfuscation. (However, there is no problem to use it on the rest of the material) The script for the clickTag variable must be in the head-taggen.Försäkra you that all surfaces to be clickable using the clickTag variable definition of click-through URL.
Examples where clickTag is implemented in HTML code:
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<html>
<head>
<meta name="ad.size" content="width=300, height=250"><script type="text/javascript">var clickTag="http://www.google.com";</script></head>
[The residue of YourCreative code goes here.]</html>
NOTE! Make sure that the surfaces to be clickable using the clickTag variable definition for the click-through URL:
<a href="javascript:window.open(window.clickTag)"><img src="images/dclk.png" border=0>
</a>
Multiple click tags counts up to the same number. - Destination links should be annexed in the email sent to the Bonnier news. - If you have multiple destination links to specified those with which clickTag used. In a scenario where the destination link must be hard-coded in the creative for example when the link is created dynamically, or the like. Then clickTag be added before the link destination as shown here: window.open (clickTag + "http://www.advertisersite.com/subpage", "_ blank"); or this: window.open (clickTag + dynamicUrlObject, "_ blank"); If the destination of the link contains characters? or & link should be coded as follows: clickTag + encodeURIComponent ( "http://www.advertisersite.com/subpage?var1=12&var2=34") In this scenario, do not the destination link is sent to the publisher, just a statement that the destination link is hard-coded in creative, and that clickTag tracking has been set.
Documentation of GAM Click Macro: https://support.google.com/adxbuyer/answer/3187721?hl=en
NOTE: If no other instructions are given we will insert the CLICK_URL_UNESC %% %% macro described in the GAM documentation linked above.
For us to be able to track the click count the GAM We need to be able to insert a click macro into the script while. We would like you to always deliver thescript with a placeholder for where to insert our click macro with The Following formats: `click =" [Google_Click_Macro_Here] "` .The name of the variable, `click =` is not important to us, you can name it whatever you like as long as the placeholder-name is very clear about where to insert the click macro.
Preferably name the placeholder [Google_Click_Macro_Here] as in the example above.
Example Third-party script: <script language = 'JavaScript1.1' SRC = "http: //www.3rdpartydomain? Key1 = value1 & key2 = value2 & CACHEBUSTER = [Cachebuster_Macro_Here] & click = [Google_Click_Macro_Here]"> </ SCRIPT>
Technical guidelines for creative content based on HTML5.
General information
These guidelines are intended for producers of creative content based on HTML5 and will be used for digital advertising at Bonnier news.
The following guidelines are important for the delivery and success of the campaign. Materials that do not follow the guidelines will unfortunately not be accepted.
We use Google Ad Manager (GAM) ad server (ad server) and these guidelines are written to work with this system.
We use friendly iframes delivery.
- It is by default not allowed to break out of the iframe (frame busting). Contact AdOps if the format requires.
- SVG within HTML not supported. However, it is possible to include standalone .svg files and use them as reference points in the HTML material.
- Animation of elements must not exceed 30 seconds.
- Materials must start the rendering of visual elements within 0.5 seconds.
- Average CPU load should not exceed 30% of maximum peak of 60%.
- The maximum number of calls (requests) is 15 pieces per annonsmaterial.- material master file must be named index.html.
- Relative paths will be used for resources and files in the material.
- References to external resources [1] should be absolute and start with //: Furthermore, the safety of support SSL / TLS.
- It is not allowed prevent vertical sidskroll [2].
- JavaScript console methods are not allowed.
- Geo Location and similar Web APIs that require user approval may only be used for user interaction.
[1] As the CDN and external fontbibliotek.
[2] Do not touch as the starting trigger for interaction (as touch start triggered at the scroll)
File sizeWe measure the total weight of the materials because HTML5 is composed of several different resources and control how each resource is loaded and in which order.
Mobile devices (Smartphones)
150KDesktop / Tablet
200K
The file size is calculated on all resources including spårningsskripts, JavaScript libraries, font files, style sheets, etc. You can choose to use whitelisted CDNs, but these will be counted in the total file size of the material. Important: If your material requires that the limit is exceeded, contact AdOps in good time.
Note that mätskript and script from the 3rd-party such as Google, Sizmek and Adform average weight 70-90kb additional (beyond the actual creative) and that this additional weight included as part of the total weight.
That means that ad creator can not use as much of the total weight of the creative when delivering ads mätskript alt supplies via third-party, then mätskriptet and / or third-partskriptet will take part of the total weight.
Remember that it is possible to load additional resources for user interaction. These resources are not counted in the total initial size limits.
Performance
Bonnier News Test all materials with AdValidation according to specific parameters. Materials will fail when we test in Ad Validation will not be accepted.
- Try to use CSS animations as much as possible instead of JavaScript libraries.
- Animate never hidden elements.
- Try to reduce the number of calls.
- Do not load heavy material such as video before user interaction (this does not apply to specific video products).
- maximum number of calls (requests) is 15 pieces per creative.
- Materials must start the rendering of visual elements within 0.5 seconds.
- Average CPU load should not exceed 30% of maximum peak of 60%.
Sound (HTML materials with video)- Audio can only be activated at the click - no mouse-over.
- The sound must have an on / off button.
Graceful degradation / progressive enhancementBecause of the fragmentation of browsers supported W3C specification for HTML5 by all browsers. Bonnier News recommends that you provide an alternative version (fallback) for your materials by either design strategy graceful degradation and progressive enhancement. Materials that can "break" the standard browser will be rejected at validation or removed from the site if errors revealed in production.
Graceful degradation (graceful degradation) - means developing in a way so as to provide a certain level of user experience in more modern browser, but also downgrade to a lower level when the older browsers are used. The lower level provides a poor user experience but still provide basic functionality. You can not "break" so that it becomes unusable.
Progressive enhancement (progressive improvement) - is similar but do things the other way around. It establishes a base level of user experience that all browsers can provide the rendering of the material. But they are also building more advanced functionality that automatically becomes available-for-browser that supports it.
Structure, packaging and delivery
Because HTML can not be compressed and delivered to a single file, it is important to consider the file structure. Your creative materials should be based on an index file should be named index.html. This is the main file that will be loaded first, and initiate other components such as CSS and JavaScript files. Click tracking component mentioned above will be in the index.html file. The materials will be delivered in individual .zip files that contain all the creative resources in the root folder. Resources and libraries should not be delivered in separate folders such as "img", "css", "js" folders.
The material may not be hosted behind any third party as DCM, Adform or similar but must be a physical HTML materials.
The materials must consist of a zip file using a index.html located directly in the zipped folder. So you can not have nested folders index.html below.
Format of images supported: JPG, PNG and SVG (Note: Ad Manager does not support Currently creatives That use SVG tags within HTML files. Instead, you can include standalone .svg files and reference them in the HTML.)
The material shall not have fixed sizes specified but must be set so that the size relates to its "parent". (Width: 100% height: 100%).Use only the canvas if you know that it will meet the requirements of the material to relate to his parent's size.
Click URL must be specified as the clickTag = " https://www.landningssida.com ". clickTag should then be used in the material clicks destination.
What do we do with the materialConverts the entire material to the roller so that we can upload it as a script instead of uploading a physical file.
All <script> <img> and <link> attribute with a src file converted into inline instead to refer to a file.
The attributes to be printed on the roller can not reference external resources, but only to resources located in the zip file
The reason that no fixed sizes can be specified is for all elements that are the parents of the banner will have sizes corresponding to 100% width and height.
For us to be able to measure the viewability of the display ads must be 50% of the ad must be visible in the browser window for 1 second.
For us to be able to measure the viewability of video ads (Instream and outStream) must be 50% of the ad must be visible in the browser window for 2 seconds.
Click here to see which formats can viewability measurement for I / O and PG (Programmatic Guaranteed).Third Measurement for Display and outStream can be measured by the following vendors:
- Moat
- Integral Ad Science (IAS)
- Comscore
- DoubleVerify
Third Measurement for Instream (Web TV) supported not, we will forward it possible for the IAB's recommendation, the Open Source Measurment SDK. To read more, click here.
GDPR - Bonnier News
https://gdpr.bonniernews.se/annonsering
Data Policy - Bonnier News
https://gdpr.bonniernews.se/datapolicy
Https
Alla referenser och anrop till externa resurser ska vara absoluta och hämtas över SSL/TLS, vilket innebär att de ska inledas med https:// Använda domäner måste ha giltiga SSL-certifikat.
Browsers
Annonserna ska fungera i alla aktuella versioner av nedan listade webbläsare, vilket ska testas och säkerställas av annonsproducenten före materialinlämning:
- Internet Explorer / Edge
- Mozilla Firefox
- Safari
- Opera
- Google Chrome
Materialspecar
Materialspecar för varje format finns i Ocast under varje varumärke. Vänligen undersök varje format för specifika produktdetaljer.
Max tidsgräns för annonser:
Annonser gjord i HTML får ej överskrida 30 sek.
Animerade GIF annonser får ej överskrida 30 sek.
Ljud
- Våra videoprodukter är mutade automatiskt från start. På-/av-knapp finns med.
- För HTML material och tredjepartstaggar med video får ljud endast aktiveras vid klick – ej mouse-over. Materialet måste ha en på-/av-knapp.
Övriga krav
- Tillåtna tredjepartsaktörer i samband med annonsering och mätning av kampanjer finner du här: https://privacy.bonniernews.se/annonsering
- Annonsproducenten ansvarar för materialets funktionalitet och utformning.
- Materialet får inte utformas på så sätt att annonsen kan misstas för redaktionellt innehåll.
- Materialet får inte innehålla kod som kan vara skadlig för användaren.
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MATERIALINLÄMNING DIGITALT
Material ska vara Bonnier News tillhanda senast:
* 3 arbetsdagar innan kampanjstart för färdigt material
* 4 arbetsdagar innan kampanjstart om produktion beställts hos Bonnier News
* 5 arbetsdagar innan kampanjstart för Alkoholannons
Vid sen materialleverans kan inte önskat startdatum garanteras.
Materialinlämning Direktkund, Citypaketet och Bonnier News Local
Material lämnas in via materiallänk / inskickssida.Materiallänk skickas automatiskt ut via mail till den person hos kund som står som materialkontakt på ordern.
För färdigt material skickas materiallänk 6 arbetsdagar innan kampanjstart.
Om produktion beställts hos Bonnier News skickas materiallänk 7 arbetsdagar innan kampanjstart.
Om bokning görs senare än 6 (resp. 7) dagar före kampanjstart, skickas materiallänk ut direkt efter att bokningen är lagd.
Om du inte fått materiallänk eller av någon annan anledning inte kommer åt våra automatiska länkar så kan du ladda upp material eller meddela om repetition av material här: Materialinlämning Digital order
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Materialinlämning Mediebyråkund:
Maila materialet till: agency@bonniernews.se
Ange nedan information när ni levererar materialet:
- Vilken annonsör och kampanj materialet avser
- Start- och slutdatum
- Landnings-URL:er
- Kontaktperson och uppgifter
Information on drug ads
As for the marketing of pharmaceuticals, prescription, non-prescription and herbal remedies
These "General terms and conditions" apply to the provision of the Service by Bonnier News to the Advertiser and constitute an appendix to the Order Confirmation.
Version 2024-02-06
- Definitions
"Advertiser" means Bonnier News' customer as stated in the Order Confirmation; "Agreement" means the Order Confirmation, these General Terms and Conditions and other applicable appendices, taken together; "Bonnier News" means Bonnier News AB, reg.no. 559080-0917, 105 16 Stockholm; "Confidential Information" shall have the meaning set forth in Section 10.1; "Order Confirmation" means the order confirmation provided by Bonnier News to the Advertiser; "Party" means the Advertiser and Bonnier News separately and "Parties" means them jointly; "Technical Material Specifications" means the technical material specifications provided by Bonnier News from time to time; "Service" means the advertising or campaign stated in the Order Confirmation; "Total Amount" means the contractually agreed price for the Advertiser's total purchase of advertising space; and "Brands" means all of the brands which are included in Bonnier News business area from time to time including, but not limited to, Dagens Nyheter, Expressen, Dagens Industri, Bonnier News Local, and HD/Sydsvenskan.- Advertisement material
2.1 Bonnier News or the party designated by Bonnier News must receive advertisement material, in complete and satisfactory condition as per the Technical Material Specifications in force from time to time, not later than the date stated in the Order Confirmation.
2.2 Advertisement material which is submitted late or which is defective may result in the advertisement not being included. Such material will be charged according to the applicable price list.- Cancellation
Cancellations of advertisements must be in writing and addressed to the responsible salesperson as well as to adops@bonniernews.se for digital campaigns.Display: Cancellation must be received by Bonnier News not later than seven (7) business days before the advertisement is to be included. Full price is charged for any advertisement cancelled after the deadline (7 days).
Influencers: If the Advertiser cancels an order for an influencer campaign after Bonnier News has sent an order confirmation, Bonnier News is entitled to charge the full contractually agreed price for the relevant campaign in order to cover the fees.
Native: Cancellation must be received by Bonnier News not later than fourteen (14) business days before the advertisement is to be included. Full price is charged for any advertisement cancelled after the deadline (14 days). If the Advertiser cancels a Native order after Bonnier News has sent an order confirmation, Bonnier News is entitled to charge for any commenced production and for fees.
Print daily press: Cancellation/rebooking of print advertisement in daily press must take place before the booking stop. In the event of cancellation after such time, we charge 50% of the advertisement cost.
Supplements/Inserts: Cancellation or a request for relocation must take place not less than five (5) weeks before the booked publication date. If cancellation/relocation is notified after such time, we will charge 50% of the contractually agreed amount.
Print magazine: In the event of cancellation of an ordered and confirmed advertisement in our magazines after the material date, we reserve the right to charge the full advertisement price. Cancellations received later than twenty-one (21) days before the material date will be charged at 75% of the advertisement price. Inserts: If space is ordered more than twenty-one (21) days before the material date, the Advertiser will be required to pay for it. If the Advertiser cancels an order after Bonnier News has sent an order confirmation and this order contains production, Bonnier News is entitled to charge for any commenced production and for fees.
- The Advertiser's responsibility
4.1 The Advertiser is required to deliver advertisement material in due time and produced according to Bonnier News' Technical Material Specifications. If advertisement material is uploaded notwithstanding a warning (yellow or red), Bonnier assumes no liability for quality defects, if any.
4.2 The Advertiser shall comply with advertisement instructions, if any, from Bonnier News within the specified time and shall also assist Bonnier News in connection with questions and handling of advertisement material.
4.3 The Advertiser is responsible for the content of any advertisement and for ensuring that the advertisement, including any linked information, does not infringe any third-party right such as copyright, trade mark, or other intellectual property rights. The Advertiser is, moreover, responsible for ensuring that the advertisement complies with, and does not contravene, any law, statutory instrument, public authority decision, regulation, or guidelines applicable from time to time, particularly with regard to the Marketing Act and industry agreements, standard practices, guidelines, and good marketing practices and ethics.
4.4 The Advertiser shall ensure that the advertisement contains information that makes it easy for the reader to identify the Advertiser and that the advertisement constitutes advertising.- Right to refuse advertising
5.1 Bonnier News reserves the right to refuse to publish, or subsequently, at any time whatsoever, to de-publish an advertisement if it does not comply with the Technical Material Specifications or other requirements agreed between the Parties.
5.2 Bonnier News is entitled to refuse to publish, or subsequently, at any time whatsoever, to de-publish an advertisement if Bonnier News has reason to believe that the advertisement contravenes a law, regulation, or public authority decision, can be assumed to cause offence, can be assumed to damage the reputation of Bonnier News or the Brands, or on similar grounds.
5.3 The Advertiser is also reminded that under Freedom of the Press Act and the Fundamental Law on Freedom of Expression, the responsible publisher is entitled to refuse to include an ordered advertisement or to remove it subsequently.
5.4 If an ordered advertisement cannot be included and this is attributable to the Advertiser or any circumstance on its part, the Advertiser is liable to Bonnier News for an amount corresponding to the agreed price for the advertisement. Bonnier News shall, under no circumstances, be liable to the Advertiser due to refused advertising under this section 5.- Defects/errors, liability, and limitation of liability
6.1 Bonnier News shall provide the Service with reasonable skill and with the care as can be expected of a service provider in the same industry as Bonnier News. Unless otherwise expressly stated in the Agreement, the Service is provided without any warranties.
6.2 If the content of an advertisement does not comply with the Technical Material Specifications provided by the Advertiser or if it is included on the wrong day or in a place other than the ordered day or place and such defect/error is due to the negligence of Bonnier News, the Advertiser shall be entitled to a price deduction not exceeding the amount corresponding to the advertisement cost payable by the Advertiser to Bonnier News for the defective/erroneous advertisement. The Advertiser understands and accepts that this constitutes the Advertiser's sole remedy for any defect/error in the advertisement.
6.3 Bonnier News is not liable for defects/errors in advertisement material provided by the Advertiser or defects/errors occurring in the transmission of advertisement material from the Advertiser to Bonnier News, provided the defect/error is not attributable to Bonnier News. In addition, Bonnier News is not responsible for non-publication or defects/errors in an advertisement if such is due to a problem with information transfer providers outside Bonnier News' control.
6.4 In the event of breach of contract other than errors/defects as referred to in section 6.2, Bonnier News' liability is always limited to direct damage and direct costs. No compensation is paid for lost profit or other indirect damage or loss, provided that Bonnier News has not acted with gross negligence or intent. Under all circumstances, Bonnier News' liability for compensation is limited to not more than the actual advertisement cost paid by the Advertiser to Bonnier News under the Agreement.
6.5 The Advertiser shall indemnify and hold Bonnier News harmless for all damage and costs incurred by Bonnier News as a consequence of the Advertiser's marketing under the Agreement.- Defects/errors and complaints
7.1 If the Advertiser wishes to claim a price reduction as a result of a defect/error in an advertisement as per section 6.2 above, the Advertiser must complain of the alleged defect/error not later than three (3) days after the advertisement was included or should have been included. Complaints must be in writing and addressed to the responsible salesperson and to adops@bonniernews.se. If the Advertiser has not made a complaint within the specified time, the Advertiser's right to claim defects/errors in the advertisement shall lapse.7.2 If Bonnier News does not receive the advertisement material in due time and in accordance with the Technical Material Specifications as stated in sections 2.1 and 4.1 above, the Advertiser's right to receive a proof sheet before publication and to complain about a published advertisement shall lapse.
- Prices and payment
8.1 The Advertiser shall pay according to the price list in force from time to time, unless otherwise separately agreed. VAT and any other taxes will be added.
8.2 Invoicing will be done by Bonnier News or the relevant Brand where publication of the advertisements has taken place. Payment is due fourteen (14) days net from the invoice date. In the event of late payment, interest on arrears is payable pursuant to the Interest Act. Bonnier News is also entitled, itself or via the relevant Brand, to charge the Advertiser a reminder fee and for other costs for collection of the receivable as well as compensation for delay pursuant to the Collections Costs (Compensation) Act (1981:739).
8.3 Unless otherwise agreed, Bonnier News or the relevant Brand is entitled to require payment in advance.
8.4 Complaints about the invoice, if any, shall be made as soon as possible and not later than within fourteen (14) days from the date of the invoice. If the Advertiser has not made a complaint within the specified time, the Advertiser's right to challenge the invoice shall lapse.- Early termination
Bonnier News is entitled to terminate the Agreement immediately if the Advertiser, in Bonnier News' reasonable opinion, breaches or can be assumed, on objective grounds, to breach any law or regulation, industry practice, or accepted practice and ethics and thereby creates a risk of damage or loss of reputation to Bonnier News or the relevant Brand.- Confidentiality
10.1 The Parties undertake to observe confidentiality regarding the content and existence of this Agreement as well as information, both written and oral and in any other form, regarding the other Party's internal business affairs, financial information, prices, business plans, data, and such other information that each Party has expressly stated is confidential or which otherwise can reasonably be assumed to be confidential ("Confidential Information").10.2 However, the confidentiality obligation under this Agreement does not apply to information which:
(a) is in the public domain or which enters the public domain other than through a breach of this Agreement;
(b) a Party can show it already knew before it received the information from the other Party; or
(c) a Party receives from a third party without being bound by any confidentiality obligation in respect of such third party.
10.3 In the event either of the Parties is required by law, mandatory decisions by public authorities, or similar binding obligation to disclose confidential information to any third party, the other Party must be notified as soon as possible of this obligation and the information that will be disclosed (provided such action is not prohibited). A Party which is obligated to disclose Confidential Information shall limit the disclosure to include only the Confidential Information necessary to comply with the order. For the avoidance of doubt, this confidentiality undertaking does not deprive Bonnier News of the ability to share such necessary Confidential Information with the relevant Brand as is required for the performance of the Agreement.
- Ownership of original advertisement
11.1 Ownership of bid material and advertisement material produced or otherwise generated by Bonnier News shall vest in Bonnier News unless otherwise specifically agreed between the Parties.11.2 Bonnier News may use third party licenses for images that are used in bid material and advertisement material produced or otherwise generated by Bonnier News on behalf of the Advertiser. Advertiser have no right to use such images for own purposes or in any other way except as explicitly stated by Bonnier News.
11.3 Moreover, nothing in this Agreement shall be interpreted to entail that either Party has assigned any intellectual property rights to the other Party.
- Force Majeure
Bonnier News shall not be liable for any failure to perform its obligations under this Agreement or for damage that arises due to any impediment to its performance as a consequence of circumstances beyond its control including, but not limited to, new legislation, new public authority regulations, war or threat of war, civil unrest, terrorism, sabotage, natural disasters, failure of electricity supply or failure of public communication networks, fire or the like, or trade union action, such as strike, blockade, boycott and lock-out.- Entire agreement
The Agreement and its appendices constitute the Parties' complete regulation of all matters relating to this Agreement. All written or oral undertakings and promises made prior to this Agreement are superseded by the contents of this Agreement and its appendices.- Assignment
The Agreement may not be assigned without the consent of the other Party. However, Bonnier News may always assign the right to receive payment under this Agreement and shall be entitled to assign the Agreement or any rights and obligations arising therefrom to any other company within the group of companies of which Bonnier News is a member from time to time without the specific consent of the Advertiser.- Disputes
15.1 This Agreement shall be governed by the laws of Sweden.
15.2 Disputes arising out of this Agreement shall be determined by a court of general jurisdiction with the Stockholm District Court as the first instance.
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