Formats and prices

Ad specifications

Desktop Panorama XL 980x240 px, 120 kb

QX Förlag AB

LGBT · Sweden

Full screen

Desktop Panorama XL

980x240 px, 120 kb

Formats and prices

Desktop Insider 300x250 px 90 KB

SEK 10,000/week

Desktop Panorama 980x120 px 1050x120 px

SEK 15,000/week

Desktop Panorama XXL 980x360 px, 1050x360 px

SEK 35,000/week

Desktop Take Over

Mobil Panorama Small 320x50 px

SEK 10,000/week

Mobil Panorama 320x160 px

SEK 10,000/week

Mobil Panorama XL 320x240 px

SEK 15,000/week

Mobil Panorama XXL 320x320 px, 100 KB

SEK 20,000/week

Ad specifications

Dynamic Full Page Ad

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HTML5 Specification Adtech & Adform

%3Cp%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EAll%20creatives%2C%20URLs%20and%20tracking%20should%20always%20be%20secure%20%28HTTPS%29.%26nbsp%3BBanners%20need%20to%20be%20delivered%20for%20both%20Adtech%20and%20Adform.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EADFORM%26nbsp%3B%3C/span%3E%3Cbr%3EPlease%20see%20the%20%3Ca%20href%3D%22https%3A//drive.google.com/file/d/1lB0qZ1n-DOphKrtpmtllqOsUaaXpWaUx/view%3Fusp%3Dsharing%22%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20600%3B%22%20target%3D%22_blank%22%20title%3D%22https%3A//drive.google.com/file/d/1lB0qZ1n-DOphKrtpmtllqOsUaaXpWaUx/view%3Fusp%3Dsharing%22%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EExample%20banner%3C/span%3E%3C/a%3E.%20All%20HTML%20ads%20must%20follow%20this%20file%20structure.%3C/p%3E%3Cp%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EMaximum%20file%20size%3C/span%3E%3Cbr%3EInitial%20load%3A%20250%20kb%3Cbr%3EPolite%20load%3A%20500%20kb%3Ca%20href%3D%22https%3A//support.adform.com/documentation/build-html5-banners/html5-banner-formats/standard-html-ad/%22%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20600%3B%22%20target%3D%22_blank%22%20title%3D%22https%3A//support.adform.com/documentation/build-html5-banners/html5-banner-formats/standard-html-ad/%22%3E%3C/a%3E%3Cbr%3E%3Ca%20href%3D%22https%3A//support.adform.com/documentation/build-html5-banners/html5-banner-formats/standard-html-ad/%22%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20600%3B%22%20target%3D%22_blank%22%20title%3D%22https%3A//support.adform.com/documentation/build-html5-banners/html5-banner-formats/standard-html-ad/%22%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3ESee%20full%20specification%20here%3C/span%3E%3C/a%3E%3C/p%3E%3Cp%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3E1.%20File%3C/span%3E%20%3Cbr%3EThe%20HTML%20asset%20should%20contain%20a%20%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3Emanifest.json%3C/span%3E%20file%20and%20an%20HTML%20file%20zipped%20together%20with%20images%2C%20scripts%2C%20and%20other%20material.%3C/p%3E%3Cp%3EPlease%20note%20that%20%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3Emanifest.json%3C/span%3E%20and%20the%20%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EHTML%3C/span%3E%20files%20should%20be%20in%20the%20root%20directory%20of%20the%20.zip%20file%2C%20not%20in%20the%20deeper%20directories.%20More%20info%20about%20file%20structure%20%3Ca%20href%3D%22https%3A//support.adform.com/documentation/build-html5-banners/html5-banner-specifications/required-files-structure/%22%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20600%3B%22%20target%3D%22_blank%22%20title%3D%22https%3A//support.adform.com/documentation/build-html5-banners/html5-banner-specifications/required-files-structure/%22%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3Ehere.%3C/span%3E%3C/a%3E%3C/p%3E%3Cp%3EThe%20%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3Emanifest.json%3C/span%3E%20file%20should%20define%20the%20ad%20dimension%20and%20the%20HTML%20file%20which%20should%20be%20used%20as%20a%20banner%20source%3C/p%3E%3Cp%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3E2.%3C/span%3E%20%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EClick%20Counter%3C/span%3E%3Cbr%3EWhen%20producing%20an%20HTML%20banner%20it%20is%20important%20to%20implement%20the%20%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EclickTAG%3C/span%3E%20variable%20to%20make%20the%20banner%20clickable.%3C/p%3E%3Cp%3EThe%20HTML%20file%20should%20include%20the%20Adfrom%20DHTML%20library%20which%20enables%20the%20banner%20to%20receive%20a%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3E%26nbsp%3BclickTAG%3C/span%3E%20variable%3A%3C/p%3E%3Cp%3E%26lt%3Bscript%26gt%3B%3Cbr%3Edocument.write%28%27%26lt%3Bscript%20src%3D%22%27+%20%28window.API_URL%20%7C%7C%20%27https%3A//s1.adform.net/banners/scripts/rmb/Adform.DHTML.js%3Fbv%3D%27+%20Math.random%28%29%29%20+%27%22%26gt%3B%26lt%3B%5C/script%26gt%3B%27%29%3B%3Cbr%3E%26lt%3B/script%26gt%3B%3C/p%3E%3Cp%3EThe%20clickTAG%20value%2C%20landing%20visitor%20to%20it%2C%20can%20be%20assigned%20to%20the%20banner%20by%20using%20the%20JavaScript%20code%20-%20%3Ca%20href%3D%22https%3A//support.adform.com/documentation/build-html5-banners/html5-banner-formats/standard-html-ad/%22%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20600%3B%22%20target%3D%22_blank%22%20title%3D%22https%3A//support.adform.com/documentation/build-html5-banners/html5-banne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Material

%3Cp%3ERubrik%3A%20max%2070%20tecken%3Cbr%3EPufftext%3A%20max%20170%20tecken%3Cbr%3EBr%F6dtext%3A%20max%202%20000%20tecken%3Cbr%3EBildmaterial%3A%20980x500%20pixlar%3Cbr%3EBildformat%3A%20JPG%20eller%20PNG%3Cbr%3EMaxvikt%3A%2045kb%3Cbr%3EExitl%E4nk%3A%20skickas%20med%3Cbr%3E%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20italic%3B%20font-weight%3A%20inherit%3B%22%3E%28Produktion%20kan%20ordnas%20f%F6r%204%20000sek%20per%20artikel%29%3C/span%3E%3C/p%3E

Outstream

%3Cp%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EFormat%3A%3C/span%3E%20MOV%20preferred%2C%20alternatively%20MP4%2C%20MPG%2C%20WMV%20or%20AVI.%20FLV%20not%20recommended.%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EMax%20size%3A%3C/span%3E%20200%20MB%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EMax%20lenght%3A%3C/span%3E%2030%20seconds%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EFormat%3A%3C/span%3E%204%3A3%20or%2016%3A9%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EResolution%3A%26nbsp%3B%3C/span%3EPreferred%201024x576%20px%20or%20higher.%20At%20leadst%20640x360.%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EFrames/sec%3A%26nbsp%3B%3C/span%3E24-30%20fps%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EVideo%20bitrate%3C/span%3E%3A%20minimum%20of%202000%20kbps%20%28VAST%20redirects%20max%201500%20kbps%2C%20800%20recommended%29%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EAudio%3A%3C/span%3E%20Minimum%20of%20128%20kbps%2C%2044%20kHz%2C%20Stereo%2C%20ACC%20or%20MP3%20%28preferred%29%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3ETracking%3A%3C/span%3E%20Added%20separately.%20Only%201x1%20impression%20tracking%20and%20click%20URL.%20NO%20third%20party%20javascript%20or%20iFrame%20tracking.%20%3Cbr%3EWe%20only%20accept%20VAST%202.0%20Wrapper%20according%20to%20IAB%20Standard%3C/p%3E

Pre-roll

%3Cp%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EFormat%3A%3C/span%3E%20MOV%20preferred%2C%20alternatively%20MP4%2C%20MPG%2C%20WMV%20or%20AVI.%20FLV%20not%20recommended.%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EMax%20size%3A%3C/span%3E%20200%20MB%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EMax%20lenght%3A%3C/span%3E%2015%20seconds%20%28SHL.se%20only%20accept%2015%20sec%29%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EFormat%3A%3C/span%3E%204%3A3%20or%2016%3A9%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EResolution%3A%26nbsp%3B%3C/span%3EPreferred%201024x576%20px%20or%20higher.%20At%20leadst%20640x360.%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3ETracking%3A%3C/span%3E%20Added%20separately.%20Only%201x1%20impression%20tracking%20and%20click%20URL.%20NO%20third%20party%20javascript%20or%20iFrame%20tracking.%20%3Cbr%3E%3Cbr%3EWe%20only%20accept%20VAST%202.0%20Wrapper%20according%20to%20IAB%20Standard%3C/p%3E

Standard Dimensions Digitalt

All creatives, URLs and tracking should always be secure (HTTPS).

Standard dimensions

Desktop Helsida – 1280×635 px, 250kb
Mobil Helsida – 1080×1920 px, 150kb
Panorama XL – 980x240px, 120kb
Panorama Standard – 980×120 px, 100kb
Outsider / TWS – 250×600 & 300x250 px, 100kb
MPU – 480×280 px, 100kb
Mobil Standard (QX.se) – 320×320 px, 90 kb

For all standard formats we accept the following formats; JPG, GIF, PNG, Third-party script, HTML (please follow the HTML specification for Adtech and Adform on this page). Please note that for the full pages we can´t receive HTML format.

Sticky production

Panorama Sticky - 980x240 + 980x120 px
Mobil Sticky – 320×320 px + 320×50 px
Recommended img file format; JPG

For Sticky Production: Please do NOT send HTML format since this is not compatible with our standard banner set for the production!

TG (TAG GUARANTEE)

%3Cp%3ETAG%20GUARANTEE%20%u2013%20GUIDE%20v1.1%3Cbr%3E%3Ca%20href%3D%22https%3A//uploads-ssl.webflow.com/59cb84cae4dab000012daad0/5b7a8b6147b272333cb8f01d_LEEADS%2520GUIDE%2520FOR%2520GOOGLE%2520TAG%2520GUARANTEE%2520v1.1.pdf%22%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20600%3B%22%20target%3D%22_blank%22%20title%3D%22https%3A//uploads-ssl.webflow.com/59cb84cae4dab000012daad0/5b7a8b6147b272333cb8f01d_LEEADS%2520GUIDE%2520FOR%2520GOOGLE%2520TAG%2520GUARANTEE%2520v1.1.pdf%22%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EDownload%20instructions%20in%20English%20%28PDF%29.%3C/span%3E%3C/a%3E%3Cbr%3E%3Cbr%3EFor%20more%20information%20about%20TG%20please%20visit%20Google%20DBM%20Support%3A%3Cbr%3E%3Ca%20href%3D%22https%3A//support.google.com/displayvideo/answer/6331103%3Fhl%3Den%22%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20600%3B%22%20target%3D%22_blank%22%20title%3D%22https%3A//support.google.com/displayvideo/answer/6331103%3Fhl%3Den%22%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3ETag%20Guaranteed%20deals%20-%20DoubleClick%20Bid%20Manager%20Help%3C/span%3E%3C/a%3E%3C/p%3E

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QX Förlag AB

LGBT · Sweden