Audience Finansavisen (digital) - The Norwegian Financial Daily

Finansavisen.no is the website for business leaders, financiers and small and large investors to start the day with!

Readers are innovators and opinion leaders. They hold senior positions in the private sector. They have large networks, and several board positions in other companies.

They have the highest incomes, the largest consumption and are concerned with quality and exclusivity.

This makes them the target group in the country with the greatest influence both in the consumer market and in the business communitys purchases and investments.

Gender distribution

Women
17%
Men
83%

Residence

Source: Kilde: Forbruker & Media 2024/1 - 12+
Greater Oslo
35%
Eastern Norway
25%
Western Norway
29%
Mid- / northern Norway
12%

Age

Source: Kilde: Forbruker & Media 2024/1 - 12+
under 19 years
5%
20 - 19 years
19%
30 - 39 years
20%
40 - 49 years
16%
50 - 59 years
15%
60 - 69 years
14%
70 years +
10%

Level of education

Source: Kilde: Forbruker & Media 2024/1 - 12+
Primary school
7%
High school
30%
University
62%

Personal annual income

Source: Egen undersökning
750 000 - 999 000 NOK
18%
1 000 000 - 1 499 000 NOK
15%
1 500 000 + NOK
6%

Household annual income

Source: Undersøkelse: Forbruker & Media '24/1 - MGI
750 000 - 999 000 NOK
14%
1 000 000 - 1 499 000 NOK
29%
1 500 000 + NOK
25%

The Decision-maker INDEX (100 = average norwegian population)

Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Top manager / CEO
255
Middel manager
166
Supervisor
190

The Opinionleader INDEX (100 = average norwegian population)

Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Food and Drinks
175
Health
156
Clothes and shoes
169
Travel / leisure
211
Cars
267
Interior, house and home
202
Economy
400
Electronics
230
Politics and society
247
TV, radio and music equipment
212
Own profession
200

Income INDEX (100 = average norwegian population)

Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Personal annual income 1 500 000 + NOK
403
Household annual income 1 500 000 + NOK
199