| An edition | One month (4 issues) | |
| Coverage | 136,000 | 295,000 |
| OTS * | 136,000 | 544,000 |
| Frequency | 1,0 | 1,84 |
* OTS: Opportunity To See = number of exposure opportunities. (Equivalent to the number of possible impressions)
* Number of times the same person has had the opportunity to be exposed to the content
Source: Consumer & Media '24 / 2 - 12+
One issue of Finansavisen Motor is read by 136,000 people. 4 editions are read by a total of 295,000 different people. This means that with advertising in 4 editions, you get up to 544,000 exposure options, and you have a frequency of 1,8.
