1 day | 1 week | 1 month | |
Coverage | 114,000 | 370,000 | 568,000 |
OTS* | 126,000 | 884,000 | 3 913,000 |
Frequency | 1,1 | 2,4 | 5,8 |
Survey: Consumer & Media '23/2 - 12+
* OTS: Opportunity To See = number of exposure opportunities. (Equivalent to the number of possible impressions)