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Get started with Print advertising in Wisconsin

Explore our list of leading brands offering print advertising. Search, compare, and choose the best solution for your company

Best Print advertising providers in Wisconsin

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199 brands found

Shepherd Express

News ·  Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 ...
Active in Milwaukee, WI
Offers Print

The Ann Arbor News

News · The Ann Arbor News is a newspaper serving Washtenaw and Livingston counties in Michigan. Published daily online through MLive.com, the paper...
Active in Michigan
Offers Print

The Oakland Press

News · The Oakland Press is a daily newspaper published in Oakland County, Michigan with headquarters in Troy. It is owned by 21st Century Media, w...
Active in Michigan
Offers Print

City Pulse

News · City Pulse is Lansing, Michigan’s free alt-weekly covering local politics, arts & entertainment, dining and more happening across Mid-Michig...
Active in Michigan
Offers Print
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Huron Daily Tribune

News · The Huron Daily Tribune is a daily newspaper in Bad Axe, Michigan. The newspaper serves Huron County, in the upper part of "The Thumb". Its ...
Active in Michigan
Offers Print

The Alpena News

News · The Alpena News is a general daily newspaper in the city of Alpena, Michigan in the United States. It has an approximate circulation of 10,0...
Active in Michigan
Offers Print

The Michigan Daily

News · The Michigan Daily has been serving The University of Michigan community with news and campus information since 1890. With over 130 years un...
Active in Michigan
Offers Print

Battle Creek Enquirer

News · The Battle Creek Enquirer is a daily newspaper in Battle Creek, Michigan. The newspaper, owned by the Gannett, is the only daily paper servi...
Active in Michigan
Offers Print

The Bay City Times

News · The Bay City Times is a newspaper published in Bay City, Michigan, United States, published Thursdays, Fridays and Sundays, with a Tuesday e...
Active in Michigan
Offers Print

The Herald-Palladium

News · The Herald-Palladium has held its current name only since 1975, but it can trace its genealogy back to 1868.And the Twin Cities of Benton Ha...
Active in Michigan
Offers Print

Cadillac Evening News

News · Local news has been the heart and soul of our organization since we first started publishing newspapers in 1872. And for years, we have work...
Active in Michigan
Offers Print

Charlevoix Courier

News · The Charlevoix Courier is the weekly newspaper of Charlevoix, Michigan. The paper publishes weekly on Fridays.The Charlevoix Courier was fou...
Active in Michigan
Offers Print

Between the Lines

News · Each month 18,000 copies of Between The Lines newspaper are distributed to hundreds of sites across Michigan, with the heaviest concentratio...
Active in Michigan
Offers Print

The Jewish News

News · The Detroit Jewish News has been serving Metro Detroit’s Jewish community since 1942 with news and opinion that’s engaging, educational, enj...
Active in Michigan
Offers Print

Metro Times

News · For more than 40 years Metro Times has been Detroit’s premier alternative source for news, arts, culture, music, film, food, fashion and mor...
Active in Michigan
Offers Print

The State News

News · The State News has been a pillar of Michigan State University, East Lansing, Lansing, and surrounding communities for more than 100 years. I...
Active in Michigan
Offers Print

The Daily Press

News · The Daily Press is a newspaper published in Escanaba, Michigan, United States. The newspaper serve Delta, Schoolcraft, and northern Menomine...
Active in Michigan
Offers Print

Tri-County Times

News · The Tri-County Times is one of two semiweekly newspapers in Genesee County, Michigan. But while the Flint Journal serves primarily most of G...
Active in Michigan
Offers Print

The Flint Journal

News · The Flint Journal is a quad-weekly newspaper based in Flint, Michigan, owned by Booth Newspapers, a subsidiary of Advance Publications. Publ...
Active in Michigan
Offers Print

Gaylord Herald Times

News · The Gaylord Herald Times is the twice-weekly newspaper of Gaylord, Michigan, United States.The Gaylord Herald Times was founded in 1875. The...
Active in Michigan
Offers Print
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What are the different types of print advertising?

Below we list some types of print advertising that are popular today:

Newspaper Ads: These can vary in size, from small quarter-page ads to full pages or even two-page spreads. They can be placed locally in daily or weekly newspapers and even nationally in major publications.

Magazine Ads: Like newspaper ads, these can vary in size and design. Magazines often target audiences with specific interests, providing advertisers a chance to target their marketing towards a niche group.

Flyers and Brochures: Typically single or double-sided, these promote a specific product, service, or event. They can be handed out in person, mailed, or placed in strategic locations.

Posters: Larger in size, they're designed to catch the eye in public spaces like bus stops, train stations, or inside stores.

Direct Mail: Personal and direct, this can be letters, postcards, or brochures mailed directly to potential customers' homes.

Inserts: These are special features often accompanying newspapers or magazines. Inserts might be whole mini-magazines, product catalogs, or special promotions targeting the marketing of a specific brand, event, or offer. As they are physically separate from the main publication, inserts often feel more exclusive or valuable to the reader.

Is print advertising cheaper than digital marketing?

Looking at the costs of print advertising against digital marketing, it's evident that print often has a higher upfront cost. This accounts for design, printing, and distribution fees. But that's not the whole story. Despite the initial costs, a strategically placed print ad, be it in a newspaper or a brochure, can have lasting effects, gaining attention over a longer span compared to digital ads which might have limited longevity.

Digital marketing stands for easy audience targeting with unparalleled real-time analysis and campaign measurement. However, print advertising offers greater credibility for your brand, and consumers generally trust print media more, translating to greater brand loyalty.

In summary, the actual cost varies based on a company's needs. While digital marketing might deliver faster and more measurable outcomes, print advertising can foster deeper connections with the end consumer. The best strategy? Perhaps a blend of both.

How can print advertising complement my digital marketing strategies?

In an era where digital marketing garners all the spotlight, there are grand opportunities to differentiate yourself by blending your digital marketing with traditional print advertising. By melding the two mediums, you can amplify your reach and campaign impact. Here are some smart ways print advertising can complement your digital approach:

Enhanced Credibility: Many consumers still view print media as more trustworthy than online sources. By being present in both mediums, your brand may appear more genuine and reliable.

Target Audience Focus: While digital ads often target broadly, print advertising can help you hone in on a more specific audience. Through local newspapers, you can target residents of a certain city or town, and magazine advertising allows you to target specific groups interested in various niches.

Lasting Exposure: Digital ads are time limited, but a printed ad in a newspaper or magazine can remain visible for days, weeks, or even months, providing multiple exposure opportunities.

Synergy: Use QR codes in your print ads to direct traffic to your website, social media, or digital offers, seamlessly bridging the gap between physical and digital marketing.

Differentiation: While competitors might be focusing solely on digital marketing, a well-placed print ad can help your brand stand out and reach those less digitally engaged.

In the end, it's about creating a diversified marketing strategy. By combining the strengths of both print and digital marketing, you can uphold a more resilient, adaptable, and successful campaign.

What are the advantages of print advertising in a digital age?

Even though print advertising might seem outdated, there's still power in the physical presence of a printed ad. Print advertising can offer more precision in your marketing campaign than some other mediums. Different newspapers and magazines often cater to specific demographics and target audiences. By placing your ad in the right print medium, you connect directly with your target group.

Additionally, print provides lasting exposure. A digital ad can be swiped away with a click, but a print ad stays in the home, on the coffee table, where it can be viewed over and over for weeks on end.

Research shows that printed media often convey a sense of authority. When your brand is featured in print, it might elevate its perceived credibility in the reader's eyes. Thus, even in a digital age, print advertising remains a strong, credible, and effective marketing channel.

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Connect your company to the marketplace for free.