Want to be seen here?
Connect your company to the marketplace for free.
Collect proposals from podcasts and compare prices.
Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.
Fill in the form and get matched for free
Entertainment · My Favorite Murder is the hit true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Since its inception in early 2016, ...
Entertainment · Weekly, comedian best friends Tom Segura and Bert Kreischer get together in the bear cave at YMH Studios to do what bears do: make each othe...
Society · My name is Nick Viall and I host The Viall Files, a podcast that one anonymous reviewer called “surprisingly insightful and substantive.”The...
News · This is the Victor Davis Hanson Show. Victor is the Martin and Illie Anderson Senior Fellow at the Hoover Institution and the Wayne & Marcia...
News · Digital Insurance is the essential resource for senior executives leading the digital transformation of the insurance industry. Across event...
News · The Daily Iowan is an independent, 6,500-circulation student newspaper serving Iowa City and the University of Iowa community. During the 20...
News · The Houston Chronicle, one of the largest newspapers in the United States, was founded in 1901 and was acquired by Hearst in 1987. In additi...
Education · The Ed Mylett Show showcases the greatest peak-performers across all industries in one place, sharing their journey, knowledge and thought l...
Entertainment · Buried Bones dissects some of history’s most dramatic true crime cases from centuries ago. Together, journalist Kate Winkler Dawson and reti...
Sports · Building on the belief that a deeper understanding of the natural world enriches all of our lives, host Steven Rinella brings an in-depth an...
Entertainment · Lovett or Leave It is a live variety show and podcast that breaks down the week’s news in politics and pop culture with sketches, games, jok...
Business · Tim Ferriss is a self-experimenter and bestselling author, best known for The 4-Hour Workweek, which has been translated into 40+ languages....
Advertising · Going beyond the highlights. Dani Austin peels back the curtain for an unfiltered look into life as a mom, founder, influencer, and entrepre...
Entertainment · Your favorite female Shock Jock. Also, the degenerate love child of Dolly Parton & Dr. Ruth....
News · The Fremont Tribune is a daily newspaper in Fremont, Nebraska.The Tribune was founded on July 24, 1868 by J.N. Hayes. It was purchased in 1...
News · The Las Vegas Review-Journal is a daily subscription newspaper published in Las Vegas, Nevada, since 1909. It is the largest circulating dai...
News · The Nevada Appeal is a twice-weekly newspaper published in Carson City, Nevada, by Pacific Publishing Company.The Nevada Appeal was first pu...
News · The Lima News is a daily newspaper covering news, sports and events in Allen, Auglaize, Hancock, Hardin, Mercer, Putnam, Shelby and Van Wert...
News · The Focus Daily News is a daily newspaper published in DeSoto, Texas, covering Dallas County. It is locally owned and operated by Focus News...
News · The Salt Lake Tribune is a newspaper published in the city of Salt Lake City, Utah. The Tribune is owned by The Salt Lake Tribune, Inc., a n...
Podcast advertising has many advantages over other forms of digital marketing.
A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.
Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.
Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.
Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.
Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.
In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.
Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.
Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.
Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.
Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.
There are several good methods to measure the ROI for your podcast ad. Some popular options include:
Unique discount codes or links make it easy to track the outcome of a campaign.
Landing pages with a specific URL are a good way to measure conversions directly from the podcast.
Analyze if sales have increased after an ad and compare the cost of the ad.
Use specific analytic tools for traffic, behavior, and conversions.
By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.
Here are some tips for targeting your podcast ads to the right audience:
Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.
Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.
Tailor the content - Adapt the message to what really resonates with your target audience.
In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.
Connect your company to the marketplace for free.
No commitments.