Podcasts

Get started with Podcast advertising in Vermont

Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.

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The Deck

Entertainment · For years, some law enforcement agencies have replaced the faces of traditional playing card decks with images of missing and murdered peopl...
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The Boy in the Woods

Society · Why it took more than 20 years to track down a killer. Winifred Robinson investigates a case that's stayed with her for more than half her w...
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Murder in Miami

Entertainment · In the 1980s crime journalist Phil Stanford dove into the decadent and dangerous world of Miami just as the city was becoming the cocaine- a...
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Alphabet Boys

Society · Alphabet Boys reveals the secret investigations of the FBI, CIA, DEA, ATF, and other alphabet agencies.Hosted by journalist Trevor Aaronson,...
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Planet Money

Business · Wanna see a trick? Give us any topic and we can tie it back to the economy. At Planet Money, we explore the forces that shape our lives and ...
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In the Shadows

Advertising · In The Shadows delves into a riveting unsolved mystery from 1991. When the body of a young woman is discovered by two terrified boys in the ...
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Conan O’Brien Needs A Friend

Entertainment · After 25 years at the Late Night desk, Conan realized that the only people at his holiday party are the men and women who work for him. Over...
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The Dan Le Batard Show

Sports · From their Oceanside studios at the Clevelander Hotel in Miami Beach, Dan Le Batard, Stugotz and company share their unique perspectives on ...
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Murder & Magnolias

Advertising · They were the very picture of a perfect couple in the land of Spanish moss and sweet magnolias. But when a hit man targets one of them, a st...
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All-In

Tech · Industry veterans, degenerate gamblers & besties Chamath Palihapitiya, Jason Calacanis, David Sacks & David Friedberg cover all things econo...
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The Coldest Case In Laramie

Entertainment · Kim Barker, a Pulitzer Prize-winning investigative reporter for The New York Times, revisits an unsolved murder that took place while she wa...
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Letters from Sing Sing

Entertainment · In December of 2002, NBC News producer Dan Slepian got a letter from a New York state prison. It was from a man serving 25 years to life for...
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Cold

Advertising · Cold is a narrative podcast series focused on missing persons cases. Investigative journalist and host Dave Cawley takes on a single story w...
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Pod Save America

News · Four former aides to President Obama—Jon Favreau, Jon Lovett, Dan Pfeiffer and Tommy Vietor—are joined by journalists, politicians, activist...
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The Mark Titus Show

Sports · Mark Titus and his rotating cast of friends, athletes, coaches, co-workers, family members, and anyone else he can get to pick up the phone ...
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The Dan Bongino Show

News · He’s a former Secret Service Agent, former NYPD officer, and New York Times best-selling author. Join Dan Bongino each weekday as he tackles...
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Fresh Air

Arts · Fresh Air from WHYY, the Peabody Award-winning weekday magazine of contemporary arts and issues, is one of public radio's most popular progr...
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The Toast

Entertainment · Take a bite out of The Toast, weekdays with Jackie & Claudia Oshry....
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The Charlie Kirk Show

News · Charlie is America's hardest working grassroots activist who has your inside scoop on the biggest news of the day and what's really going on...
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Office Ladies

Entertainment · The Office co-stars and best friends, Jenna Fischer and Angela Kinsey, are doing the ultimate The Office re-watch podcast for you. Each week...
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What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

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