Podcasts

Get started with Podcast advertising in Kansas

Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.

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Young and Profiting

Business · Join Hala Taha as she interviews some of the brightest minds in the world―turning their wisdom into actionable advice you can use in your li...
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Chiseled and Called

Advertising · Have you ever walked through trial after trial questioning how much more you can endure?Have you ever doubted how in the world God would cal...
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Win Big

Music · “An entertaining mix of Jimmy Fallon meets Gary Vee and Ted Talk all in one show” -Datwon Thomas (Editor-in-Chief, Vibe Magazine) WIN BIG is...
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Today, Explained

News · News comes at you fast. Join us at the end of your day to understand it. Today, Explained is your all-killer, no-filler, Monday to Friday ne...
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Matt and Shane's Secret Podcast

Entertainment · Grab onto this fast moving train and witness two comedians rise to victory and splendor. This is easily the funniest podcast out there. The ...
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Straight Up

Entertainment · Love her or hate her, but you can’t ignore the sassy, quick-witted Stassi Schroeder Clark. On her weekly podcast, Stassi examines the highs ...
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Behind the Bastards

Advertising · There’s a reason the History Channel has produced hundreds of documentaries about Hitler but only a few about Dwight D. Eisenhower. Bad guys...
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Jocko Podcast

Business · Retired Navy SEAL, Jocko Willink and Director, Echo Charles discuss discipline and leadership in business, war, relationships and everyday l...
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Snap Judgment Presents: Spooked

Arts · New episodes releasing every other week. Spooked features true-life supernatural stories, told firsthand by people who can barely believe it...
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CounterClock

Entertainment · In order to tell the story of a crime, you have to turn back time. Every season, Investigative journalist Delia D'Ambra digs deep into a min...
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Terrible, Thanks For Asking

Health · It’s a question we ask (and get asked) all the time: “How are you?” And normally we just respond with “Fine!” even if we’re totally dying in...
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Bone Valley

Entertainment · ​​In 1987, 18-year-old Michelle Schofield was found dead in a phosphate pit in Florida. Two years later, her husband Leo was convicted and s...
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NOT 97

Music · NOT 97 is a home for discovering new music from talented, under-the-radar artists around the world. Each episode features a roundtable conve...
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True Crime with Kendall Rae

Entertainment · Kendall Rae is a true-crime content creator on YouTube who has used her platform to spread awareness for victims and their families. Now she...
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Marketplace

Business · Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required...
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Making Sense

Advertising · Join neuroscientist, philosopher, and five-time New York Times best-selling author Sam Harris as he explores important and controversial que...
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Louder

Entertainment · Steven Crowder brings you news, entertainment and politics with the most politically incorrect show on the web. Guests, rants, sketches, you...
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Revisionist History

Society · Revisionist History is Malcolm Gladwell's journey through the overlooked and the misunderstood. Every episode re-examines something from the...
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Radio Rental

Society · Discover real-life horror stories, from bizarre crimes to paranormal activity. These true stories are set inside the fictional world of Radi...
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Internal Affairs

Entertainment · It happened on a frigid winter night. First, a sudden moment of terror. Then, a frantic search to find a costumed killer. “Internal Affairs,...
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What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

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