Want to be seen here?
Connect your company to the marketplace for free.
Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.
Entertainment · Everything Iconic with Danny Pellegrino breaks down reality TV and iconic pop culture moments. Special guests deep dive with Danny into the ...
Business · Looking to take your life to the next level? Each week Heather sits down to share with you the techniques and strategies to create your conf...
Entertainment · What is it like to face death and make it out alive? Based on the groundbreaking A&E television series, I Survived documents harrowing stori...
Society · Take a trip back to the early 2000's with Holly Madison and Bridget Marquardt, the stars of the E! network's iconic reality show The Girls N...
Advertising · Ella Sinclair (Alyssa McKay) is a survivor. She's fierce, brave, and jaded. She finds herself a teenage orphan trying to stay afloat and fin...
News · Timcast IRL features Tim Pool and guests discussing issues in culture, news, and politics. Featuring Ian Crossland as co-host and Serge Dotc...
Business · Habits and Hustle helps share the stories, habits, and rituals of people's journeys on living fulfilled lives. Host Jennifer Cohen interview...
Entertainment · 'The Rewatchables,' a film podcast from the Ringer Podcast Network, features The Ringer’s Bill Simmons and a roundtable of people from the R...
Education · Host Jordan Lloyd Bookey speaks with authors and reading enthusiasts to explore ways to build a stronger culture of reading in our communiti...
Advertising · Culpable explores unsettled cases where those deserving of blame have somehow eluded justice. On August 28, 2013, 22 year old Brittany Styke...
Health · UnF*ck Your Brain is the podcast for high-achieving feminist women who struggle with anxiety, self-doubt, and imposter syndrome. If you know...
Entertainment · Based on the iconic, Emmy-nominated series on A&E, this show explores some of the most difficult-to-solve murders, which stymied investigato...
Advertising · Historians Tom Holland and Dominic Sandbrook are interrogating the past, and attempting to de-tangle the present.They question the nature of...
Entertainment · When journalist Danelle Morton’s daughter skips town to hop trains, she follows her into the train yard, and across America. Join Danelle as...
Business · Entrepreneur Andy Frisella and his guests discuss, debate, and laugh their way through trending topics and hot-button issues. (This is also ...
Entertainment · Welcome to the Ned's Declassified Podcast Survival Guide! Join Ned (Devon Werkheiser), Moze (Lindsey Shaw), and Cookie (Daniel Curtis Lee) a...
Society · In a coroner’s report, the word undetermined is used to describe the cause or manner of death when there’s insufficient evidence to lend a m...
Society · The Evaporated: Gone with the Gods is executive produced by Campside Media co-founder Josh Dean, who also co-created and co-hosted the first...
Entertainment · A podcast where you can hang out with your pal Stav Every week Stavros Halkias and his friends will help you solve all your problems...
Society · For two decades, Chris Harrison saw it all. To be honest, maybe too much. Seriously, there are things he just can't unsee. But his nightmare...
Podcast advertising has many advantages over other forms of digital marketing.
A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.
Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.
Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.
Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.
Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.
In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.
Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.
Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.
Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.
Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.
There are several good methods to measure the ROI for your podcast ad. Some popular options include:
Unique discount codes or links make it easy to track the outcome of a campaign.
Landing pages with a specific URL are a good way to measure conversions directly from the podcast.
Analyze if sales have increased after an ad and compare the cost of the ad.
Use specific analytic tools for traffic, behavior, and conversions.
By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.
Here are some tips for targeting your podcast ads to the right audience:
Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.
Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.
Tailor the content - Adapt the message to what really resonates with your target audience.
In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.
Connect your company to the marketplace for free.
No commitments.