Podcasts

Get started with Podcast advertising in Columbus, OH

Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.

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Svetlana! Svetlana!

Advertising · In 1967, Joseph Stalin’s daughter braved her way over the Iron Curtain, secret memoir in tow, and landed in America as the Cold War’s most f...
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48 Hours

Entertainment · One of television's most popular true-crime series adapted for your ears. Follow along with 48 Hours every week as award-winning CBS News co...
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Ologies

Science · Volcanoes. Trees. Drunk butterflies. Mars missions. Slug sex. Death. Beauty standards. Anxiety busters. Beer science. Bee drama. Take away a...
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2 Bears, 1 Cave

Entertainment · Weekly, comedian best friends Tom Segura and Bert Kreischer get together in the bear cave at YMH Studios to do what bears do: make each othe...
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The Ezra Klein Show

Society ·  Named the best podcast of 2021 by Time, Vulture, Esquire and The Atlantic.  Each Tuesday and Friday, Ezra Klein invites you into a conversa...
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The Basement Yard

Entertainment · The Basement Yard is a podcast ran by me, Joe Santagato. I would write a long description about what this podcast will be about but I'm not ...
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Devil Town

Entertainment · Fear and hysteria grip the small town of Gilmer, Texas, when the search for missing teenager Kelly Wilson takes a series of bizarre and shoc...
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Where There's A Will, There's A Wake

Entertainment · WHERE THERE’S A WILL, THERE’S A WAKEIf you could plan your perfect death, what would you do?Join Kathy Burke as she chats to the likes of Da...
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Erika Taught Me

Business · Erika Kullberg is an attorney and money expert with over 17 million followers on social media and is passionate about better positioning peo...
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Off Air... with Jane and Fi

News · Fresh from their new Times Radio show Jane Garvey and Fi Glover keep the mics on, grab a cuppa and say what they really think – unencumbered...
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The Victor Davis Hanson Show

News · This is the Victor Davis Hanson Show. Victor is the Martin and Illie Anderson Senior Fellow at the Hoover Institution and the Wayne & Marcia...
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rSlash

Entertainment · I read Reddit stories with emotion and with funny voices. My most popular subreddits are r/Prorevenge, r/Entitledparents, and r/Choosingbegg...
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Aware & Aggravated

Advertising · The ultimate self transformation and self development podcast....
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The Tony Kornheiser Show

Sports · "The Tony Kornheiser Show" (now available exclusively on-demand) is a topical, daily talk show that starts with sports and quickly moves int...
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What A Day

News · What A Day cuts through all the chaos and crimes to help you understand what matters and how you can fix it—all in just 20 minutes. Hosts Tr...
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Networth and Chill

Business · Vivian Tu, aka Your Rich BFF, is getting up close and personal, about the good, bad, and ugly on how money impacts all of our lives. Instead...
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Hidden: A True Crime Podcast

Entertainment · Pull up a chair at our dinner table as the dynamic husband and wife duo of Dr. John Matthias, a forensic psychologist, and Lauren Matthias, ...
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Rotten Mango

Entertainment · Rotten but still a little sweet! Rotten Mango is a true crime + all things spooky podcast. We love doing deep dives into the darkest crimes ...
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Bertcast

Entertainment · Comic and man of the world Bert Kreischer shares his wisdom and life with you....
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Unsolved Mysteries

Advertising · Welcome to the official Unsolved Mysteries podcast from the original creators of the iconic television series, presented by Cadence13. Join ...
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What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

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