Podcasts

Get started with Podcast advertising in Colorado Springs, CO

Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.

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The Economist Podcasts

News · Every weekday our global network of correspondents makes sense of the stories beneath the headlines. We bring you surprising trends and tale...
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Lore

Entertainment · Lore is a bi-weekly podcast (now also a TV show and book series) about dark historical tales. Each episode explores the mysterious creatures...
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The Happiness Lab

Advertising · You might think you know what it takes to lead a happier life… more money, a better job, or Instagram-worthy vacations. You’re dead wrong. Y...
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StarTalk Radio

Education · Science, pop culture, and comedy collide on StarTalk Radio! Neil deGrasse Tyson, astrophysicist and Director of New York's Hayden Planetariu...
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The Know For Sure Pod

Health · What is the secret to a long lasting friendship of 20 years? Respect, Genuine love, and difficult conversations! Every week comedian, actres...
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Consider This

News · Six days a week, from Monday through Saturday, the hosts of NPR's All Things Considered help you make sense of a major news story and what i...
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Honestly

News · The most interesting conversations in American life now happen in private. This show is bringing them out of the closet. Stories no one else...
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Killer Psyche

Entertainment · When a shocking crime occurs, people ask “Why?” Was it about power, ego, or revenge? On Killer Psyche, retired FBI agent Candice DeLong draw...
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The Basement

Advertising · The Basement is the safest place on the planet. We encourage people to come down from the desired high-rise to The Basement. We get real, vu...
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Back to the Beach

Entertainment · Go behind the scenes of everyone’s favorite iconic hit MTV reality TV series, “Laguna Beach: The Real Orange County,” with OG cast members, ...
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On

News · It’s On. Get to the heart of what makes powerful people tick — in interviews that have them sit back, relax and get grilled. Twice a week, K...
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Fore Play

Sports · "Fore Play" is a weekly podcast by common golfers, for common golfers. Trent, Riggs, Frankie, Dan Rapaport, and their wide variety of guests...
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Two Ts In A Pod

Entertainment · Two "ex-housewives" Watching, Recapping, Armchair Quarterbacking, Breaking Down all the Breaking News. Teddi Mellencamp and Tamra Judge team...
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Let's Not Meet: A True Horror Podcast

Entertainment · True horror stories written by those that made it out alive. First person accounts narrated and produced by Andrew Tate in an anthology of t...
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Everything Happens

Society · Life isn't always bright and shiny, as Kate Bowler knows. Kate is a young mother, writer and professor who, at age 35, was suddenly diagnose...
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Cuhmunity

News · Cuhmunity, a weekly podcast with rapper/actor @iitsAD and respected manager/ influencer @AceBoyPun - Discussing the perfect combination from...
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First Person

Society · Every opinion starts with a story. Intimate conversations about the big ideas shaping our world, hosted by journalist Lulu Garcia-Navarro. F...
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Stuff They Don't Want You To Know

Society · From UFOs to psychic powers and government conspiracies, history is riddled with unexplained events. You can turn back now or learn the Stuf...
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Mufti Menk

Advertising · Mufti Menk, (Doctor, Mufti, Ismail Menk) is a leading global Islamic scholar born and raised in Zimbabwe. He studied Shariah in Madinah and ...
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Self Care IRL

Health · Welcome to Self Care IRL, a brave space for you to create better wellness experiences. Join Ty Alexander, wellness blogger and best selling ...
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What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

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