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Here we publish news, knowledge and insights from the advertising and marketing industry. You will also find in-depth articles about our customers and their products.

5 Tips to Make a Sales Pitch

The next time you are about to contact an advertiser, use the tips outlined above and judge the result for yourself. Good luck!
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How Influencer Marketing is Redefining the Travel Industry

How Influencer Marketing is Redefining the Travel Industry

Before digitalization took over, people turned to physical travel agencies for travel information. But those days are over to the majority of adults, and most people are looking online to plan their t
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5 Must-Haves in Your Media Kit

5 Must-Haves in Your Media Kit

It can be difficult for publishers to find advertisers in the industry who are willing to work with them. Especially when advertisers have different needs. What appeals to one may not appeal to anothe
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What's new at Ocast?

What's new at Ocast?

If you’re an advertiser...Earlier, you were able to navigate through our website by browsing through hundreds of brands, media companies, and products. You can still do that, but we recommend our late
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How a Combination of Print & Digital Could Improve Your Ads

How a Combination of Print & Digital Could Improve Your Ads

1. More engagement by direct mailOnline advertising might be more relevant than ever due to digitalization, but with the amount of information coming at consumers, it can be difficult to break through
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How 5G is Changing Digital Advertising

How 5G is Changing Digital Advertising

5G is the fifth generation of mobile internet connections. In broad terms, it enables a new kind of network through faster speed, lower latency and greater bandwidth.AR (Augmented Reality) is an inter
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Advertising in a Post-Pandemic World

Advertising in a Post-Pandemic World

Note lessons from Covid-19The unusual circumstances have opened up the door for new inspiration, ideas, and ways to work. It also may have provided insights into your customers’ habits and preferences
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5 Reasons to Have a Media Kit

5 Reasons to Have a Media Kit

Let it do the talking for your businessA media kit allows you to control the adequate information about your company, instead of your audience coming up with their own assumptions. It enables you to p
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