Europarunt is one of the leading retailers of Interrail passes in Sweden. In the summer of 2023, they needed a new concept to broaden their target audience and get young men from 18–28 to hop on the train. The short-term goal was to increase ticket sales and the long-term goal was to influence attitudes and behaviors by highlighting the flexibility of Interrail.
From that brief, A Random Interrail Journey was born. We sent the YouTube veterans Random Making Movies – Jonas, Jonsson, and Kulan – on an unconventional journey through Europe. They had Interrail passes but no idea where they were going. The premise was simple but effective: strangers chose their travel destinations. Completely random.