Radial Path

Radial Path is an agency specialized in B2B brand, product, and performance marketing in the digital infrastructure and tech startup industry. Our expertise in the complex technical and commercial aspects of these sectors sets us apart from our competitors. Our strategic approach is centered on strengthening digital infrastructure brands, executing persuasive product marketing, and establishing scalable Marketing Operating Models to drive significant growth. Founded by Ruth Plater, who has a wealth of experience in scaling sales and marketing teams and successfully guiding brands to acquisition in the digital infrastructure field, particularly as VP Global Sales & Marketing at Console Connect, later acquired by PCCW Global. While our initial focus was on working with global digital infrastructure companies (telecoms, network operators, data centers, cloud computing, managed service providers), we have naturally expanded our offerings to provide go-to-market assistance for B2B tech startups at various stages of their investment and growth journeys. Our comprehensive range of services includes brand and strategic consultancy, digital and performance marketing, content and product marketing, sales training and enablement, website design, UX/UI, and MarTech support.