Håll Sverige Rent is a non-profit organization that promotes recycling and combats litter through public awareness campaigns and environmental education.
Their campaign “Hela Sverige Plockar Skräp” has been nominated “Best Campaign” at Sthlm Media Award and for the prize “100-fattaren” at
100-wattaren.
For this campaign Captivate managed to, with the same budget as the year before, more then double the campaign registrations, increase the liking and up the commercial observation with over 50% through creative and innovative media choices.
The mix of media optimized for reach and through inventive ideas such as OOH-installations, editorial audio activations, culturally relevant influencers, translated ads and a strong ATL base – Captivate managed to engage and activate the swedes.
Captivate is responsible for making sure that Håll Sverige Rent, through their media investments and campaigns, receive a great reach and both create and maintain strong media partnerships.