YouSee offers the product ‘Bland selv’, where you can mix and match tv-channels as well as streaming services.
To highlight the benefits of the product and inspire the target group to mix their own package, we had the actress Sara Hjort be the face of the concept ‘Mine TV-cravings’ (‘My TV Cravings’).
By sharing her own preferences across channels and streaming services, we exemplified the product in a relevant, relatable way. The campaign also included native articles which guided to current films and series across the different platforms of YouSee Bland Selv.
> Campaign video
> Article #1 (live demo)
> Article #2 (live demo)
Concept: 'Mine TV-cravings'
Period: 3 months in 2018
Impressions: +1.5 mio
Reach: 500.000 danes 18-35 y/o
Frequency: 2 during the period
Video Views: 250.000 (+3 sec.)
Campaign Site: 20.000 users (direct clicks)
