Chili Mobil

In 2020, Chili Mobil was a completely new mobile brand with extensive launch plans. After serveal surveys and many years of experience in the industry, the three founders agreed that something was missing in the Swedish market; an operator that offers an affordable subscription where you dont have to worry about the surf running out, where you can eliminate long commitment times and avoid difficult-to-interpret invoices.

This message had to be communicated and they chose Captivate as their media agency. Captivate did a full media strategy including planning and negotiations to prepare a launch that could meet their ambitious goals, even though the resources were limited, and the competition was high.

The solution spelled television strategy and thanks to this, Captivate managed to achieve both a brand knowledge at over 20% as well as continuous traffic and sales.