Brand Tracking

Our unique power measurement of online advertising called the Lifestyle group Bonnier News Brand Tracking - developed together with NEPA and Burt. The starting point is the integration of quality assured online panels and visible campaign exposure data at the individual level. By comparing a group who have been exposed to the Lifestyle group Bonnier News campaign, regardless of platform, with a peer who has not been exposed to the campaign, the Brand Tracking show a boost value, ie the difference in purchase intent and brand preference, and the marginal benefit of increased frequency .