Yleisö Kapital
Kapital is Norways business magazine.
Readers are centrally located in Norwegian business. They have high decision-making authority, and several board positions in other companies. Large networks give them strong influence, both privately and in business.
Kapitals readers are in the middle of life, aged 25-55. They have a very high income, and choose top shelf when it comes to capital goods such as houses, cottages and cars.
Ikäjakauma 25-55
Business och industri
Ekonomi
Mat och dryck
Konst och musik
Politik och sociala frågor
Resa
Fordon
Kläder för män
Skor
Lyxprodukter
Teknik
Residence
Lähde: Kilde: Forbruker & Media 2024/1 - 12+
Western / southern Norway
27%
Mid- / northern Norway
11%
Age
Lähde: Kilde: Forbruker & Media 2024/1 - 12+
Level of education
Lähde: Kilde: Forbruker & Media 2024/1 - 12+
Personal annual income
Lähde: Undersøkelse: Forbruker & Media '24/1 - MGI
1 000 000 - 1 499 000 NOK
12%
Household annual income
Lähde: Undersøkelse: Forbruker & Media '24/1 - MGI
1 000 000 - 1 499 000 NOK
26%
The Decision-maker INDEX (100 = average norwegian population)
Lähde: Undersøkelse: Forbruker & Media '24/1 - MGI
The Opinionleader INDEX (100 = average norwegian population)
Lähde: Undersøkelse: Forbruker & Media '24/1 - MGI
Interior, house and home
223
TV, radio and music equipment
196
Income INDEX (100 = average norwegian population)
Lähde: Undersøkelse: Forbruker & Media '24/1 - MGI
Personal annual income 1 500 000 + NOK
453
Household annual income 1 500 000+ NOK
175