The Women's Panel

16,000 women's opinion about your brand and your products.

Since 1894, we at Aller media have had a personal relationship with our readers. It has given us a unique opportunity to find out what they think and feel. In our self-recruited Women's Panel, we currently have 16,000 women. They are ready to answer questions about your industry, your company, your marketing and your products.

The Women's Panel consists of women, 16-80 years old, who via advertisements and banners have signed up for one of Aller media's 18 brand-specific web panels. The sample for the Women's Panel's surveys is randomly drawn from the web panels and weighed on the basis of Statistics Sweden's statistics on region, age and education to ensure good dissemination. In each survey, 1000 interviews are conducted and a new sample is drawn before each measurement.