The target audience consists of established women aged 25-55, with an average age of 47. One in three readers is a man. They make both large and small changes at home, are modern, and stay updated on interior design trends.

• Average age: 43 years (Population average: 46 years)
• Average personal income: NOK 767,000 (Population: NOK 631,000)
• Average household income: NOK 1,063,000 (Population: NOK 999,000)

Source: Forbruker & Media 2025/1