Målgruppe Kapital

Kapital is Norways business magazine.

Readers are centrally located in Norwegian business. They have high decision-making authority, and several board positions in other companies. Large networks give them strong influence, both privately and in business.

Kapitals readers are in the middle of life, aged 25-55. They have a very high income, and choose top shelf when it comes to capital goods such as houses, cottages and cars.

Kønsfordeling

Kvinder
27%
Mænd
73%

Residence

Kilde: Kilde: Forbruker & Media 2024/1 - 12+
Greater Oslo
39%
Eastern Norway
23%
Western / southern Norway
27%
Mid- / northern Norway
11%

Age

Kilde: Kilde: Forbruker & Media 2024/1 - 12+
under 19 years
5%
20 - 29 years
20%
30 - 39 years
17%
40 - 49 years
11%
50 - 59 years
18%
60 - 69 years
15%
70 years +
15%

Level of education

Kilde: Kilde: Forbruker & Media 2024/1 - 12+
Primary school
8%
High school
27%
University
65%

Personal annual income

Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
750 000 - 999 000 NOK
16%
1 000 000 - 1 499 000 NOK
12%
1 500 000 + NOK
7%

Household annual income

Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
750 000 - 999 000 NOK
15%
1 000 000 - 1 499 000 NOK
26%
1 500 000 + NOK
22%

The Decision-maker INDEX (100 = average norwegian population)

Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
Top manager / CEO
275
Middel manager
171
Supervisor
153

The Opinionleader INDEX (100 = average norwegian population)

Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
Food and Drinks
171
Health
163
Clothes and shoes
178
Travel / leisure
169
Cars
256
Interior, house and home
223
Economy
313
Electronics
149
Politics and society
182
TV, radio and music equipment
196
Own profession
182

Income INDEX (100 = average norwegian population)

Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
Personal annual income 1 500 000 + NOK
453
Household annual income 1 500 000+ NOK
175