Målgruppe Finansavisen MOTOR

MOTOR is Finansavisens regular Saturday magazine, and is Norways only weekly car and boat magazine.

MOTOR tests the fastest, most expensive and most luxurious vehicles on land and on water. With thorough tests of bestsellers and innovations, everything from the latest technological developments, vintage cars, car, boat and motorcycle accessories is covered. In addition to watches and other consumer and lifestyle fabrics.

Kønsfordeling

Kvinder
23%
Mænd
77%

Residence

Kilde: Forbruker & Media 2023/2 - 12+
Greater Oslo
44%
Eastern Norway
16%
Western / southern Norway
27%
Mid- / northern Norway
9%

Age

Kilde: Forbruker & Media 2023/2 - 12+
Under 19 years
9%
20 - 29 years
18%
30 - 39 years
16%
40 - 49 years
13%
50 - 59 years
17%
60 - 69 years
14%
70 years +
14%

Highest completed schooling

Kilde: Forbruker & Media 2023/2 - 12+
Primary school
12%
High school
39%
University
47%

Personal annual income

Kilde: Forbruker & Media 2023/2 - 12+
750 000 - 999 000 NOK
15%
1 000 000 - 1 500 000 NOK
8%
1 501 000 + NOK
4%

Household annual income

Kilde: Forbruker & Media 2023/2 - 12+
750 000 - 999 000 NOK
14%
1 000 000 - 1 499 000 NOK
21%
1 500 000 + NOK
16%

The Decision-maker INDEX (100 = average norwegian population)

Kilde: Forbruker & Media 2023/2 - MGI
Top manager / CEO
265
Middel manager
118
Supervisor
127

The Opinionleader INDEX (100 = average norwegian population)

Kilde: Forbruker & Media 2023/2 - 12+
Food and Drinks
159
Health
202
Clothes and shoes
177
Travel / leisure
190
Cars
431
Economy
281
Electronics
206
Politics and society
150
Own profession / profession
180

Income INDEX (100 = average norwegian population)

Kilde: Forbruker & Media 2023/2 - 12+
Personal annual income 571 000 + NOK
326
Household annual income 1001 000 + NOK
151