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Have you ever bought a product or service that someone recommended? Most people answer yes. People share good advice and recommendations with each other, and people tend to trust each other’s words. Personal recommendations create strong credibility, which can be difficult to ach...Fortsæt med at læse →
Display advertising is a popular and effective format of digital marketing. Visual attributes are used to capture the user’s attention, increase brand awareness and generate more traffic. This ad format opens up creativity that reflects the brand and creates emotions. It is an ef...Fortsæt med at læse →
An easy way to simply describe Native advertising is sponsored content. But that’s not enough to understand its benefits and how it works in practice. Native is growing in popularity, not least among the media companies at Ocast. This article is for advertisers, marketers, or f...Fortsæt med at læse →
What is OOH? In this digital era, it might feel like most marketing is done online. But we shouldn’t ignore the incredibly effective strategy - out-of-home advertising. Out of home advertising (OOH) is a form of advertising that can be found outside a consumer’s home. While yo...Fortsæt med at læse →
Go Wild Magazine produce award-winning Food & Tourism magazines throughout three different tourism regions in Ireland, and they are the first Irish media company to join Ocast. We grabbed the chance to ask their founder Bobby Power to tell us about their advertising products, why...Fortsæt med at læse →