Målgruppe Allt om Mat magazine readers

With higher average age than the online visitor is over 70% of the magazines readers were women.
They are most interested in cooking and wine - which they also spend on. Even garden, clothing and home decor is something they are happy to spend money on.

Kønsfordeling

Kvinder
70%
Mænd
30%

Ålder

Kilde: Orvesto Konsument
16 - 34 år
15%
35 - 59 år
43%
60-80 år
42%