Black Friday isn’t quite here yet, but the deals have already started and officially mark the start of the shopping season. This is the time when advertisers promote their products and offer discounts to entice customers to buy their products, both online and offline.
Black Friday 2021 will take place on Friday, November 26. During Black Week, website traffic is overwhelmed by advertisements. We decided to give tips on how to create effective ads to stand out from the campaign crowd. 
1. Decide your offer
Before designing your ad, decide on your offer. Check out your competitor’s offers, before deciding on your own. If your competitors offer 50% deals and you’re just offering 10% off, you won’t get a competitive edge over your competitors. Check your competitors and then consider the best deal for your business without letting it hurt your profit margin.

2. Decide your CTA
The Call-To-Action is always important, but maybe slightly more important during the Black Friday season (or any shopping season for that matter). If your CTA is outstanding, straightforward, and crystal clear, it’ll help your sales significantly.
Ensure to choose the most effective CTA. Here are some typical CTAs:
  • Buy now
  • Learn more
  • Click here
  • Get the deal now
  • Special offer
3. Choose the right color
Color plays a vital role in your ad effectiveness. Choose your colors wisely to capture the audiences’ attention, especially during this weekend when consumers see black ads everywhere. Black denotes power, elegance, and authority. To stand out, choose bright colors to make your ad outstanding and eye-catching. Don’t forget to pick suitable colors for each element, such as CTA or headline.
Here are some additional tips to improve your ad during Black Friday.

1. Keep it simple
The ultimate goal of your campaign is to draw attention to your offers and convert sales. Therefore, it is significant to not overshadow your important message. Viewers will probably not stop their eyes at your ad any longer to read every detail.
2. Be visible
Make your ad visible. If you decide to run your ad campaign on digital platforms, make it complement well with the website or the destination they are featured. Also, remember who you're targeting and make your ad visually attractive to your target audience. 
3. Use a sense of urgency
This is a technique to get customers to act after seeing your Black Friday ad. Boost your ad by using strong messages that generate excitement and help to drive purchase intent. Here are some words and phrases to add to your ad to create a sense of urgency.
  • Limited offer
  • Hurry Up
  • Last Chance
  • Quick
  • 24-hour sale
Ultimately, your ad should evoke emotion, be shareable and connect with the audience.

Advertising in display is still going strong, but did you know that the most popular ad placement during Black Friday is newsletter? According to Shopify, email marketing has the highest average order conversion rate compared to channels like direct, search and social.