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Horses · Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian wor...
Media · Rely on Upstream for up-to-the-minute news, trusted opinion and unrivalled independent journalism. Make an impact and captivate audiences wi...
Media · Rely on Recharge for up-to-the-minute news, trusted analysis and unrivalled independent journalism. Make an impact and captivate audiences w...
Media · Impact.Influence.Advantage. Rely on IntraFish for up-to-the-minute news, trusted opinion, analysis and unrivalled independent journali...
Advertising · BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with inf...
News · The Bristol Live website and Bristol Post daily newspaper cover Bristol and the wider Bristol, South Gloucestershire, North Somerset and Nor...
News · Cork is changing faster than any other county in Ireland and faster than most regions across Europe. In the city, our population has just ju...
News · The Financial Times (FT) is an international business newspaper printed on distinctive salmon-pink broadsheet paper. The paper was started i...
News · The Stage is a British weekly newspaper and website covering the entertainment industry and particularly theatre. It was founded in 1880. It...
Style & Fashion · Stylist is the UK’s leading media brand for women; talking to 5 million UK women a month and making up 40% of the women’s lifestyle sector. ...
Advertising · Sailing Today with Yachts & Yachting showcases the very best of the cruising and racing worlds, including the finest sailing writing and pho...
Motorcycles · Britain’s leading monthly biking magazine, Bike celebrates the brilliance, difference and detail of all the bikes that matter.From road test...
Automotive · Classic Cars is a monthly British car magazine, focusing on buying, selling and driving classic cars. Outside of the UK, it is published as ...
Buying/Selling Cars · The UK’s best website for buying and selling classic cars, parts and autojumble, it attracts loyal, enthusiastic and well-informed buyers.Th...
Automotive · Land Rover Owner International magazine is the original and world's best-selling car magazine for Land Rover enthusiasts - no.1 since the ve...
Music · MOJO is the WORLD’S LARGEST UK MUSIC MAGAZINE, delivering a monthly dose of world-class journalism and iconic photography to an audience of ...
Automotive · The number 1 steam magazine in the UK marketplace, Steam Railway is regarded by the industry as being the first choice for readers to find o...
Entertainment · Your magazine puts its readers at the heart of everything we do and they reward us with unprecedented levels of loyalty, trust, and engageme...
Style & Fashion · Esquire is an American men's magazine. Currently published in the United States by Hearst Communications, it also has more than 20 internati...
News · The Times is a British daily national newspaper based in London. It began in 1785 under the title The Daily Universal Register, adopting its...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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