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Local News · New York Daily News is one of New Yorks most iconic media brands that creates and executes integrated marketing programs that drive conversi...
Horses · Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian wor...
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News · Breaking Points is a fearless anti-establishment multi-week Youtube and Podcast which holds the powerful to account hosted by Krystal Ball a...
Entertainment · Football’s funniest family duo — Jason Kelce from the Philadelphia Eagles and Travis Kelce from the Kansas City Chiefs — team up to provide ...
Entertainment · My Favorite Murder is the hit true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Since its inception in early 2016, ...
News · WAR ROOM with Stephen K. Bannon.Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and form...
Business · Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, ...
Entertainment · Tim Dillon is a comedian and tour guide. He’s very excited to give you a tour of the end of the world. Each week from a porch in Los Angeles...
Entertainment · Rotten but still a little sweet! Rotten Mango is a true crime + all things spooky podcast. We love doing deep dives into the darkest crimes ...
News · Digital Insurance is the essential resource for senior executives leading the digital transformation of the insurance industry. Across event...
News · The Daily Iowan is an independent, 6,500-circulation student newspaper serving Iowa City and the University of Iowa community. During the 20...
News · The Columbus Telegram is a newspaper owned by Lee Enterprises and published in Columbus, in the east-central part of the state of Nebraska i...
Entertainment · Deadline Hollywood (Deadline.com) first began in March 2006 as Deadline Hollywood Daily, the 24/7 Internet version of Nikki Finke’s long-run...
Advertising · The Duck Commander and his family are unashamed of their Christian faith and want to share the Gospel with everyone, from new believers to l...
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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