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Gunnison Country Times
News · Gunnison Country Publications is first and foremost a newspaper publishing house. Our flagship product is the Gunnison Country Times. It ser...
High Country News
News · High Country News is the nation's leading source of reporting on the Western United States. We publish an award-winning magazine and a popul...
Journal-Advocate
Home & Garden · The Journal-Advocate is a print and digital newspaper covering Sterling and Logan County, Colorado since 1885.The Journal-Advocate is a dail...
The Rocky Mountain Collegian
News · ince 1891, The Rocky Mountain Collegian has been the student voice of Colorado State University. The Collegian has a long history and reputa...
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Steamboat Pilot & Today
News · The Steamboat Pilot & Today serves Steamboat Springs and Routt County in Northwest Colorado. The free daily newspaper is part of a group of ...
Summit Daily News
News · The Summit Daily News prints an average of 8,500 copies of its newspaper daily, and it’s distributed at nearly 500 locations throughout Summ...
Telluride Daily Planet
News · Telluride Local Media publishes The Telluride Daily Planet, The Watch and The Norwood Post reaching 60,000 readers in print and online each ...
Vail Daily
News · A weekly newspaper published on Thursdays, the Eagle Valley Enterprise features in-depth coverage of community issues, events, government, e...
The Pueblo Chieftain
News · The Pueblo Chieftain is an American daily newspaper published in Pueblo, Colorado. The Chieftain was established in 1868 by Dr. Michael Besh...
The Daily Sentinel CO
News · The Grand Junction Daily Sentinel is the largest daily newspaper in western Colorado, with distribution in three counties and broad readersh...
Reporter-Herald
News · The Loveland Reporter-Herald is a daily newspaper published in Berthoud, Colorado. It carries local, regional, national and World news. It i...
The Durango Herald
News · The Durango Herald is a newspaper in Durango, Colorado. The first edition of the Herald came out June 30, 1881. Two years later, the Herald ...
Canon City Daily Record
News · Cañon City Daily Record is a daily newspaper published in Cañon City, Colorado. It carries local, regional, national and world news. It is o...
The Aspen Times
News · Founded in 1881, The Aspen Times is the oldest and most-trusted print news outlet in Pitkin County, Colorado. The newspaper is a free, 9,000...
BizWest
News · Welcome to BizWest.com, where you’ll find breaking business news updated throughout the day, as well as in-depth features that also will app...
Boulder Weekly
News · As Boulder County’s only independently owned newspaper, Boulder Weekly is dedicated to illuminating truth, advancing justice and protecting ...
Beaumont Enterprise
News · The Beaumont Enterprise, recognized by the Texas State Historical Survey Committee as Southeast Texas' oldest business, has been serving the...
Laredo Morning Times
News · The Laredo Morning Times, founded in 1881, is one of the oldest newspapers in Texas. It was acquired by Hearst in 1984. Tiempo de Laredo, pa...
Midland Reporter-Telegram
News · The Midland Reporter-Telegram, acquired by Hearst in 1979, is located in the heart of the vast 54-county Permian Basin of West Texas, a geol...
Plainview Herald
Advertising · The Plainview Herald was acquired by Hearst in 1979. The Texas newspaper is published in the nation’s largest cotton-growing region and on t...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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