Podcasts

Get started with Podcast advertising in Idaho

Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.

Popular Podcasts

Filter

411 brands found

Everything Happens

Society · Life isn't always bright and shiny, as Kate Bowler knows. Kate is a young mother, writer and professor who, at age 35, was suddenly diagnose...
Active in United States
Offers Podcasts

Cuhmunity

News · Cuhmunity, a weekly podcast with rapper/actor @iitsAD and respected manager/ influencer @AceBoyPun - Discussing the perfect combination from...
Active in United States
Offers Podcasts

First Person

Society · Every opinion starts with a story. Intimate conversations about the big ideas shaping our world, hosted by journalist Lulu Garcia-Navarro. F...
Active in United States
Offers Podcasts

Stuff They Don't Want You To Know

Society · From UFOs to psychic powers and government conspiracies, history is riddled with unexplained events. You can turn back now or learn the Stuf...
Active in United States
Offers Podcasts
Want to be seen here?Connect your company to the marketplace for free.
Register for free

Mufti Menk

Advertising · Mufti Menk, (Doctor, Mufti, Ismail Menk) is a leading global Islamic scholar born and raised in Zimbabwe. He studied Shariah in Madinah and ...
Active in United States
Offers Podcasts

Self Care IRL

Health · Welcome to Self Care IRL, a brave space for you to create better wellness experiences. Join Ty Alexander, wellness blogger and best selling ...
Active in United States
Offers Podcasts

BibleProject

Advertising · The creators of BibleProject have in-depth conversations about the Bible and theology. A companion podcast to BibleProject videos found at b...
Active in United States
Offers Podcasts

The Dale Jr. Download

Sports · NASCAR’s 15-time Most Popular Driver and winner of two Daytona 500s, Dale Earnhardt Jr., hosts his very own podcast, The Dale Jr Download on...
Active in United States
Offers Podcasts

The 10 Minute Entrepreneur

Business · The 10 Minute Entrepreneur is a podcast for entrepreneurs and small business owners. Seasoned serial entrepreneur Sean Castrina shares quick...
Active in United States
Offers Podcasts

ShxtsNGigs

Entertainment · ShxtsNGigs is a weekly podcast featuring best friends James and Fuhad. They try to give their full, unfiltered opinion on anything that come...
Active in United States
Offers Podcasts

Sounds Like A Cult

Entertainment · A podcast about the modern-day “cults” we all follow. Hosts Isa Medina and Amanda Montell ask the culty questions we’re all wondering… Do yo...
Active in United States
Offers Podcasts

Apple News Today

News · Join Shumita Basu every weekday morning as she guides you through some of the most fascinating stories in the news — and how the world’s bes...
Active in United States
Offers Podcasts

Pod Save the World

News · “Pod Save America” cohost Tommy Vietor thought foreign policy was boring and complicated until he got the education of a lifetime working fo...
Active in United States
Offers Podcasts

99% Invisible

Advertising · Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly explo...
Active in United States
Offers Podcasts

THE ED MYLETT SHOW

Education · The Ed Mylett Show showcases the greatest peak-performers across all industries in one place, sharing their journey, knowledge and thought l...
Active in United States
Offers Podcasts

The Mindset Mentor

Health · The Mindset Mentor™ podcast is designed for anyone desiring motivation, direction, and focus in life. Host Rob Dial has amassed a passionate...
Active in United States
Offers Podcasts

Buried Bones

Entertainment · Buried Bones dissects some of history’s most dramatic true crime cases from centuries ago. Together, journalist Kate Winkler Dawson and reti...
Active in United States
Offers Podcasts

TED Radio Hour

Science · Exploring the biggest questions of our time with the help of the world's greatest thinkers. Host Manoush Zomorodi inspires us to learn more ...
Active in United States
Offers Podcasts

Dark History

Society · Bailey Sarian, a professional makeup artist & true crime connoisseur, is taking her expertise from her popular YouTube series, Murder, Myste...
Active in United States
Offers Podcasts

Get Sleepy: Sleep meditation and stories

Health · Come relax with the #1 Sleep Podcast. Our unique stories help calm the mind and relax the body. Press play, it's time to Get Sleepy... Becom...
Active in United States
Offers Podcasts
Loaded 20 of 411 results
Load more

What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

Want to be seen here?

Connect your company to the marketplace for free.