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237 brands found
Shepherd Express
News · Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 ...
Health
Women's Health · Health (formerly In Health) was an American magazine focused on women's health and owned by Dotdash Meredith. The magazine's topics range fr...
Southern Living
Home & Garden · Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and inf...
LifeSavvy Media
Tech · LifeSavvy Media is an American technology media company that provides information, tutorials, and guides on various topics related to techn...
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CIO (MA)
Tech · CIO attracts the highest concentration of enterprise CIOs and business technology executives with unparalleled peer insight and expertise on...
Computerworld USA
Tech · Computerworld focuses on empowering enterprise users and their managers, helping them create business advantage by skillfully exploiting tod...
Infoworld
Tech · InfoWorld covers software development, cloud computing, data analytics, and machine learning tools and technologies for an audience of infor...
Tech Advisor
Tech · Tech Advisor’s 25-year legacy began in August 1995. The website launched in 1996, and in June 2017 we rebranded as Tech Advisor. Fast-forwar...
TechHive
Tech · TechHive is 100 percent committed to smart home and home entertainment gear—the rapidly expanding universe of connected devices in our livin...
ITworld
Tech · ITworld is an online web-based platform that enables IT influencers to share information with each other. The hottest and trending topics ar...
Quartz
News · Quartz is an American English language news website. It is privately held, and is focused on international business news. Quartz was establi...
Science News
Science · Science News was founded in 1921 as an independent, nonprofit source of accurate information on the latest news of science, medicine and tec...
Elite Traveler
Advertising · Since its launch in 2001, Elite Traveler has been the market-leading guide and curator of the global luxury lifestyle of ultra-high-net-wort...
Bundoo
Health · Bundoo is a parenting website that publishes articles on pregnancy, pediatrics, and parenting. It provides an ask-the-doctor service through...
Apartment Therapy
Home & Garden · Apartment Therapy is the leading independent home site, designed to guide our readers in creating a home that’s happy, healthy, and uniquely...
Kitchn
Food & Drink · Kitchn is a food site made by a nationally distributed staff of home cooks. We reach a large audience with a personal voice, guiding our rea...
Family Handyman
Home & Garden · Family Handyman's position as the No. 1 resource for existing and aspiring DIYers and homeowners is undisputed. With videos, articles, how-t...
Taste of Home
Food & Drink · Taste of Home is the leader in engaging and celebrating home cooks. From comprehensive "How To's" to insightful product recommendations, we ...
Reader's Digest
Advertising · Reader's Digest is the place people go to get happy, to learn and to satisfy curiosities. With a growing digital audience that is actually y...
Birds & Blooms
Pets & Animals · Birds & Blooms occupies a unique niche in the media landscape: it's a brand that unites the best of birding and gardening for passionate ent...
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What is native advertising?
Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.
Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.
This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.
Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.
How much does native advertising cost?
A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.
We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.
Why choose native advertising?
Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.
Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.
Why is it called native advertising?
Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.
Are native ads "hidden" ads?
Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.
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