Podcasts

Get started with Podcast advertising in Plymouth

Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.

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46 brands found

BBC History Magazine

Advertising
BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with informative, lively and entertaining features written by the wo...

Simply Knitting

Advertising
Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on-trend garments to quick and easy gift ideas and irresistibl...

The Financial Times

News
The Financial Times (FT) is an international business newspaper printed on distinctive salmon-pink broadsheet paper. The paper was started in 1888, in London. The paper's main focus is British and int...

MailOnline

News
MailOnline is one of the world’s largest English-speaking newspaper websites with more than 191.8 m global unique browsers.MailOnline (also known as dailymail.co.uk and dailymail.com outside the UK) i...
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The Daily Mail

News
The Daily Mail is a British daily middle-market tabloid newspaper and news website published in London. Founded in 1896, it is the United Kingdom's highest-circulated daily newspaper. Its sister paper...

Telegraph.co.uk

News
The Telegraph, an online newspaper. Telegraph.co.uk became the most popular UK newspaper site in April 2008. It was overtaken by Guardian.co.uk in April 2009 and later by "Mail Online". As of December...

The Daily Telegraph

News
The Daily Telegraph, known online and elsewhere as The Telegraph, is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdo...

The Sunday Telegraph

News
The Sunday Telegraph is a British broadsheet newspaper, founded in February 1961 and published by the Telegraph Media Group, a division of Press Holdings. It is the sister paper of The Daily Telegraph...

The Stage

News
The Stage is a British weekly newspaper and website covering the entertainment industry and particularly theatre. It was founded in 1880. It contains news, reviews, opinion, features, and recruitment ...

Retail Gazette UK

News
The Retail Gazette publishes independently-sourced news stories, interviews, comment and analysis relating to the UK’s diverse retail industry.Founded in 2010, its news content has a particular onus o...

BusinessGreen

News
The UK's leading web site for green business news and analysis. Offering expert analysis on Energy, Policy, Management, Technology and Investment and it's impact on Green Technology....

Stylist

Style & Fashion
Stylist is the UK’s leading media brand for women; talking to 5 million UK women a month and making up 40% of the women’s lifestyle sector.  Our audience are the UK’s finest professional women – a dem...

The TLS

News
The TLS is a world leading journal for literature and ideas. Founded in 1902, it publishes book reviews, poetry and prose by writers from around the world, essays on everything from philosophy to poli...

WIRED UK

News
Wired explores the ideas and innovations that are reshaping our world and is targeted at an intellectually curious, smart urban elite. Launched in the UK in 2009, Wired has since won numerous awards. ...

New Statesman

Advertising
The New Statesman is the leading progressive political and cultural magazine in the United Kingdom. Founded as a weekly review of politics and literature on 12 April 1913, the New Statesman has notabl...

Press Gazette

News
Press Gazette started in 1965 as a trade journal for journalists and editors across the UK but has evolved into an online source for media leaders covering all sectors of the global news and media ind...

The Stylist Group

Style & Fashion
The Stylist Group is a leading digital publisher and media platform with pioneering brands Stylist and Stylist Loves. Within an inspiring, fast-paced, entrepreneurial environment we create original ma...

The Courier Uk

News
The Courier has been serving the people of Tayside and Fife for more than 200 years, and continues to do so in print and on digital platforms.The second largest regional paper in the UK, The Courier i...

The Press and Journal

News
The Press and Journal is the first-choice read for people in its circulation area, beating all of its rivals in terms of sales penetration and readership. Published six days a week, the Press and Jour...

The Evening Express

News
The Evening Express is published six days a week and reaches more readers across our circulation area than any other newspaper.Our News, Sports, Features, Editorial Production, Marketing and Advertisi...
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What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

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