Get started with Podcast Advertising in Plymouth

Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.

  • Free without commitments
  • Anonymous until you get a match
  • Get matched with media, influencers, and agencies

Get matched

Fill in the form and get matched for free

Podcasts

Your budget

Popular Podcasts

Filter

48 brands found

Malgre Tout Media | International

Horses · Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian wor...
Active in 2 locations
Offers Podcasts
Reaches 91% women, 9% men, 33 years

IntraFish.com

Media · 

Impact.Influence.Advantage.




Rely on IntraFish for up-to-the-minute news, trusted opinion, analysis and unrivalled independent journali...
Active in United Kingdom
Offers Podcasts
Reaches 50% women, 50% men, 13-65 years

BBC History Magazine

Advertising · BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with inf...
Active in United Kingdom
Offers Podcasts

The Stylist Group

Style & Fashion · The Stylist Group is a leading digital publisher and media platform with pioneering brands Stylist and Stylist Loves. Within an inspiring, f...
Active in United Kingdom
Offers Podcasts
Want to be seen here?Connect your company to the marketplace for free.
Register for free

Simply Knitting

Advertising · Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on...
Active in United Kingdom
Offers Podcasts

BBC Science Focus

Science · BBC Science Focus is the UK’s best-selling science and technology monthly magazine. Each issue charts the discoveries and ideas at the foref...
Active in United Kingdom
Offers Podcasts

olive

Food & Drink · olive is informed, authoritative, good-looking and witty. Reflecting the appetites of intelligent, trend-aware food lovers, olive has a mix ...
Active in United Kingdom
Offers Podcasts

Stylist

Style & Fashion · Stylist is the UK’s leading media brand for women; talking to 5 million UK women a month and making up 40% of the women’s lifestyle sector. ...
Active in United Kingdom
Offers Podcasts

EMPIRE

Entertainment · EMPIRE IS, WITHOUT question, the world’s most influential film and entertainment brand. Encompassing a print magazine, podcast, website, dig...
Active in United Kingdom
Offers Podcasts

Grazia Magazine

Entertainment · Grazia continues to be the only magazine within the market to offer a breadth of need-to-know news, whether in the world of celebrity, fashi...
Active in United Kingdom
Offers Podcasts

Heat

Entertainment · Heat is an English entertainment magazine published by Bauer Media Group. Its mix of celebrity news, gossip, beauty advice and fashion is pr...
Active in United Kingdom
Offers Podcasts

TV Choice

Entertainment · TV Choice is a British weekly TV listings magazine published by H. Bauer Publishing, the UK subsidiary of the family-run German company Baue...
Active in United Kingdom
Offers Podcasts

Business Matters

News · Business Matters, is the UK’s largest multi-platform resource dedicated to the owners of the UK’s small business and medium sized enterprise...
Active in United Kingdom
Offers Podcasts

The TLS

News · The TLS is a world leading journal for literature and ideas. Founded in 1902, it publishes book reviews, poetry and prose by writers from ar...
Active in United Kingdom
Offers Podcasts

WIRED UK

News · Wired explores the ideas and innovations that are reshaping our world and is targeted at an intellectually curious, smart urban elite. Launc...
Active in United Kingdom
Offers Podcasts

New Statesman

Advertising · The New Statesman is the leading progressive political and cultural magazine in the United Kingdom. Founded as a weekly review of politics a...
Active in United Kingdom
Offers Podcasts

Press Gazette

News · Press Gazette started in 1965 as a trade journal for journalists and editors across the UK but has evolved into an online source for media l...
Active in United Kingdom
Offers Podcasts

The Courier Uk

News · The Courier has been serving the people of Tayside and Fife for more than 200 years, and continues to do so in print and on digital platform...
Active in United Kingdom
Offers Podcasts

The Press and Journal

News · The Press and Journal is the first-choice read for people in its circulation area, beating all of its rivals in terms of sales penetration a...
Active in United Kingdom
Offers Podcasts

The Evening Express

News · The Evening Express is published six days a week and reaches more readers across our circulation area than any other newspaper.Our News, Spo...
Active in United Kingdom
Offers Podcasts
Loaded 20 of 48 results
Load more

What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

Want to be seen here?

Connect your company to the marketplace for free.