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News · The Mirror, official name The Daily Mirror, daily newspaper published in London that frequently has the largest circulation in Britain. The...
Entertainment · OK! is a British weekly magazine that primarily specializes in royal and celebrity news. Originally launched as a monthly magazine, its firs...
Entertainment · S Magazine is a weekly supplement that sits within the Sunday Express newspaper. S Magazine is packed full of the latest fashion, tasty food...
News · The Sunday Express is the sister title to our trusted national newsbrand, the Daily Express. The Sunday Express provides the people of Brita...
News · The American magazine is your passport to all things American this side of the Atlantic. For all Americans and those connected to the States...
News · The Financial Times (FT) is an international business newspaper printed on distinctive salmon-pink broadsheet paper. The paper was started i...
News · MailOnline is one of the world’s largest English-speaking newspaper websites with more than 191.8 m global unique browsers.MailOnline (also ...
News · The Daily Mail is a British daily middle-market tabloid newspaper and news website published in London. Founded in 1896, it is the United Ki...
News · The Mail on Sunday is a British conservative newspaper, published in a tabloid format. It is the biggest-selling Sunday newspaper in the UK ...
News · The Telegraph, an online newspaper. Telegraph.co.uk became the most popular UK newspaper site in April 2008. It was overtaken by Guardian.co...
News · The Daily Telegraph, known online and elsewhere as The Telegraph, is a national British daily broadsheet newspaper published in London by Te...
News · The Sunday Telegraph is a British broadsheet newspaper, founded in February 1961 and published by the Telegraph Media Group, a division of P...
News · The Stage is a British weekly newspaper and website covering the entertainment industry and particularly theatre. It was founded in 1880. It...
Home & Garden · As the UK’s first-ever home interest magazine, Homes & Gardens has been shaping British style for 100 years. In 2022, we were voted Best Onl...
Home & Garden · The home of great ideas for more than 100 years, Ideal Home is your one-stop-shop for all things home. We’re here to make the best home desi...
Home & Garden · Real Homes is the home website for the rest of us. The dwellers who are typically left out of the home equation can find a place here. Every...
Investing · MoneyWeek’s mission is to bring you news, analysis and information to help you make informed investment decisions as well as bring you the n...
Advertising · Decanter is the world’s leading wine media brand with a total monthly reach in excess of 2.2 million via our print, digital and social chann...
Food & Drink · Here at GoodTo, our mission is simple: to empower parents and parents-to-be to make the best decisions for their families, including how to ...
News · The Retail Gazette publishes independently-sourced news stories, interviews, comment and analysis relating to the UK’s diverse retail indust...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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